Brevo vs Mailchimp vs MailerLite

Written head to head: Mailchimp vs Brevo · Mailchimp vs MailerLite, with when to choose each side.

Compared on	Brevo Free plan · from $8.08/mo VisitRemove	Mailchimp Free plan · from $13/mo VisitRemove	MailerLite Free plan · from $10.80/mo VisitRemove
What it is	Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan	Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium	Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
Free plan	300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.	Up to 250 contacts; 500 email sends a month with no more than 250 a day; 1 user seat and 1 audience; limited pre-built templates; no automation flows, email scheduling or A/B testing; Mailchimp branding stays on; email support for the first 30 days only. Sending pauses if the contact or send limit is exceeded.	Up to 250 subscribers and 2,500 emails a month; 3 active automations with up to 5 steps; 1 website and 1 landing page; 3 active forms; 1 digital product or booking; 2 user seats; MailerLite logo on emails; API and MCP access limited, with no sending through them; community support. Sending locks above 250 active subscribers.
Cheapest paid plan	$8.08/mo billed annually (Starter)Brevo pricing	$13/mo (Essentials)Mailchimp pricing	$10.80/mo billed annually (Comfort)MailerLite pricing
What it covers	5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.	Starting price for the 0-500 contacts tier; email sends up to 10x the contact count (5,000 a month at 500 contacts); 3 user seats. The price rises with the contact tier, up to $385/month for 50,000 contacts. Overages are billed if contact or send limits are exceeded. Annual plans exist only for Standard and Premium at 10,000+ contacts, through sales.	For up to 500 subscribers and 5,000 emails a month; $129.60 billed yearly (10% off); 3 user seats, 50 automations, 10 forms. The price rises with subscriber count, and the plan moves to the next tier automatically when the limit is passed.
Free trial	None stated	14-day free trial of Essentials or Standard (payment details required at sign-up); a 1-month Premium trial for qualified new customers through sales	14-day trial of premium features on every new account, no credit card required
Platforms	Web, API	Web, iOS, Android, API	Web, iOS, API
Integrations (vendor's figure)	150+ integrations including Shopify, WordPress, Stripe and Zapier	300+ integrations including Shopify, WooCommerce, Canva, Zapier, Square, Stripe and Salesforce	100+ integrations including Shopify, WooCommerce, Stripe, ChatGPT and Claude
Open source	No	No	No
Good for	Businesses with large contact lists that send infrequently Combining marketing email with transactional email and SMS in one account Starting free with automation for a list under 2,000 contacts	Small businesses sending regular newsletters to a few thousand contacts Ecommerce stores that want automated flows tied to Shopify or WooCommerce data Trying email marketing free with a list under 250 contacts	Small businesses sending regular newsletters on a tight budget Creators selling digital products, bookings or paid newsletters Teams that want the full feature set without moving to a higher tier
Watch out for	The free plan is capped at 300 emails a day and keeps Brevo branding Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month	The free plan stops at 250 contacts and 500 sends a month, with no automation flows or scheduling Essentials automation flows are limited to 4 steps; generative AI features need Standard or Premium Overage charges apply on paid plans when contact or send limits are exceeded	The free plan stops at 250 subscribers and sending locks when the limit is passed Comfort caps sending at 5,000 emails a month at 500 subscribers and allows 50 automations and 10 forms Transactional email is a separate product, MailerSend
Made by	Brevo SAS (formerly Sendinblue)	The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit)	MailerLite Limited

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.