Apollo.io vs Woodpecker vs Mailshake

Compared on	Apollo.io Free plan · from $49/seat/mo VisitRemove	Woodpecker Free trial · from $23.33/mo VisitRemove	Mailshake From $25/user/mo VisitRemove
What it is	Sales prospecting database with email sequences, dialer and deal tracking	Cold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members	Cold email and phone outreach with an AI email writer, billed per user with set sending addresses per plan
Free plan	900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25	No	No
Cheapest paid plan	$49/seat/mo billed annually (Basic)Apollo.io pricing	$23.33/mo billed annually (500 contacted prospects)Woodpecker pricing	$25/user/mo billed annually (Starter)Mailshake pricing
What it covers	Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.	500 prospects contacted a month, 8,000 emails, 2,000 stored prospects, 2 free warm-ups, 100 Lead Finder credits, unlimited email accounts and team members; $280 a year on annual billing. Prices exclude VAT.	1 sending email address, 1,500 email sends a month, unlimited uploaded contacts, unlimited warm-up and email verification, 50 data finder credits. No free trial.
Free trial	14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)	14-day free trial or 100 cold emails, whichever comes first, with all features and no card needed	None stated
Platforms	Web, API	Web, API, CLI	Web, Browser extension, API
Integrations (vendor's figure)	Not stated	Native Pipedrive and HubSpot two-way sync, Clay, Calendly, Zapier, Google Sheets and Claude, plus API, webhooks, MCP and CLI	Salesforce, Pipedrive and HubSpot, plus 1,000+ integrations via Zapier
Open source	No	No	No
Good for	Finding contact details for prospects at target companies Running automated email outreach sequences for a small sales team Enriching CRM records with company and contact data	Small teams that want to pay only for the prospects they contact Agencies managing client campaigns from one panel Adding LinkedIn steps to cold email campaigns	Small teams starting cold email at a low per-user price Reps who want email and phone calls in one sequence Writing cold email copy with AI
Watch out for	Free plan: 900 credits per seat per year and 2 sequences Organization requires at least 3 seats and annual billing Record selection limit of 25 on Free and 1,000 on Basic	Integrations, API, webhooks and MCP are a $20 a month add-on Once the contacted-prospects limit is reached, campaigns stop emailing new prospects until you upgrade or the limit renews A prospect added to 5 campaigns counts as 5 contacted prospects	Starter allows 1 sending address and 1,500 email sends a month No free trial; payment is collected up front Email rotation, the unified inbox and CRM integrations start on Email Outreach
Made by	Apollo.io	Woodpecker AI sp. z o.o.	Mailshake, LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI sales and CRM tools and cold email and sales outreach tools is on their category pages, with the written head-to-heads on Compare.