Automate Basics

Apollo.io vs Woodpecker

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on
Apollo.io

Free plan · from $49/seat/mo

Woodpecker

Free trial · from $23.33/mo

What it isSales prospecting database with email sequences, dialer and deal trackingCold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members
Free plan900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25No
Cheapest paid plan$49/seat/mo billed annually (Basic)Apollo.io pricing$23.33/mo billed annually (500 contacted prospects)Woodpecker pricing
What it coversMonthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.500 prospects contacted a month, 8,000 emails, 2,000 stored prospects, 2 free warm-ups, 100 Lead Finder credits, unlimited email accounts and team members; $280 a year on annual billing. Prices exclude VAT.
Free trial14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)14-day free trial or 100 cold emails, whichever comes first, with all features and no card needed
PlatformsWeb, APIWeb, API, CLI
Integrations (vendor's figure)Not statedNative Pipedrive and HubSpot two-way sync, Clay, Calendly, Zapier, Google Sheets and Claude, plus API, webhooks, MCP and CLI
Open sourceNoNo
Good for
  • Finding contact details for prospects at target companies
  • Running automated email outreach sequences for a small sales team
  • Enriching CRM records with company and contact data
  • Small teams that want to pay only for the prospects they contact
  • Agencies managing client campaigns from one panel
  • Adding LinkedIn steps to cold email campaigns
Watch out for
  • Free plan: 900 credits per seat per year and 2 sequences
  • Organization requires at least 3 seats and annual billing
  • Record selection limit of 25 on Free and 1,000 on Basic
  • Integrations, API, webhooks and MCP are a $20 a month add-on
  • Once the contacted-prospects limit is reached, campaigns stop emailing new prospects until you upgrade or the limit renews
  • A prospect added to 5 campaigns counts as 5 contacted prospects
Made byApollo.ioWoodpecker AI sp. z o.o.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI sales and CRM tools and cold email and sales outreach tools is on their category pages, with the written head-to-heads on Compare.