Meta AI
Meta's AI assistant inside WhatsApp, Instagram, Facebook and its own app
What is Meta AI?
Meta AI is the assistant built into Meta's apps, including WhatsApp, Instagram, Facebook and Messenger, and available in the Meta AI app, at meta.ai and on Ray-Ban Meta glasses. It answers questions, holds voice conversations, and generates or edits images. Meta says it stays free for everyday use, with paid Meta One plans adding more usage.
Good for
- Asking quick questions inside WhatsApp or Messenger
- Generating or editing images for social posts
- Hands-free help through Ray-Ban Meta glasses
Key features
- Assistant inside WhatsApp, Instagram, Facebook and Messenger
- Standalone Meta AI app and meta.ai website
- Voice conversations
- Image generation and photo editing
- Can personalise answers using information shared on Meta products
- Works with Ray-Ban Meta glasses
Limitations to know about
- Free use has a daily limit and Meta does not publish the amount
- Paid Meta One plans are bundles across Meta apps rather than a Meta AI-only subscription
- No business or enterprise plan for Meta AI was found
Meta AI pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Everyday use with a daily limit |
| Meta One Core | $7.99/month | More Meta AI image and video generation plus extra creative tools across Meta apps |
| Meta One Premium | $19.99/month | Everything in Core, with the most room to create with Meta AI |
Free plan limits: Free for everyday use up to a daily usage limit (amount not published); the limit refreshes over time
Meta AI alternatives
ChatGPT
OpenAI's AI chat assistant for writing, research, images, voice and coding
Google Gemini
Google's AI assistant app, with paid Google AI plans for higher limits
Microsoft Copilot
Microsoft's free consumer AI assistant, with more use in Microsoft 365 plans
Grok
AI assistant from xAI, now part of SpaceX, with real-time web and X search
Claude
Anthropic's AI assistant for writing, analysis, research and coding
Perplexity
AI answer engine that replies with cited sources from the web
Frequently asked questions
Is Meta AI free?
Meta AI has a free plan. Free for everyday use up to a daily usage limit (amount not published); the limit refreshes over time. Paid plans start at $7.99/mo.
How much does Meta AI cost?
Meta AI's cheapest paid plan, Meta One Core, costs $7.99 a month billed monthly. Bundle plan announced 15 September 2026 that raises Meta AI usage (more image and video generation) and adds creative features across Instagram, Facebook and WhatsApp. Prices as published on Meta AI's pricing page on 23 September 2026.
What is Meta AI used for?
Meta AI is the assistant built into Meta's apps, including WhatsApp, Instagram, Facebook and Messenger, and available in the Meta AI app, at meta.ai and on Ray-Ban Meta glasses. People use it for asking quick questions inside WhatsApp or Messenger, generating or editing images for social posts and hands-free help through Ray-Ban Meta glasses.
What are the alternatives to Meta AI?
Tools that do a similar job include ChatGPT, Google Gemini, Microsoft Copilot, Grok and Claude. Each has its own page here with its plans, limits and prices.
Who makes Meta AI?
Meta AI is made by Meta Platforms, based in Menlo Park, California, US. The company was founded in 2004.
Sources
Every fact on this page comes from Meta Platforms's own pages, read on the dates shown.
- about.fb.com/news/2026/09/introducing-meta-one-subscription-service-more-features-ai/ (Meta One Core and Premium prices; Meta AI stays free for everyday use) read 23 September 2026
- meta.com/help/artificial-intelligence/1831790234178989/ (free daily usage limit and upgrade path) read 23 September 2026
- about.fb.com/news/2025/04/introducing-meta-ai-app-new-way-access-ai-assistant/ (platforms and features) read 23 September 2026
- ai.meta.com/meta-ai/media-generation/ (free image generation and photo editing) read 23 September 2026
- about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/ (Muse, a separate agent product) read 23 September 2026
- en.wikipedia.org/wiki/Meta_Platforms (company founded and HQ) read 23 September 2026