Meta expands Muse AI agent to small businesses
By Automate Basics, written with AI from TechCrunch's original
Meta is expanding its Muse AI agent to small businesses, with connections to tools used for sales, operations and marketing. A free option has usage limits, while a paid subscription allows more use.
What changed with Muse?
Meta is expanding Muse to small businesses and adding connections to software they may already use. TechCrunch reports that the new integrations include Shopify, Dropbox and Slack, along with tools such as Canva, Notion, Stripe and QuickBooks. Muse can also draw on a business’s activity across Meta’s services, including professional Instagram analytics, Facebook Pages and advertising accounts.
Meta says Muse can use information about a company’s products, its usual brand voice and common customer questions. The aim is to give the agent more business context than a general chatbot has when helping an owner with work or finding potential customers. The announcement describes connections to these services, but does not spell out every task Muse can carry out within them.
Who can use Muse for Small Business?
Muse for Small Business is available to small businesses, according to TechCrunch’s report on Meta’s announcement. The free option has limits on how much it can be used. Businesses that need more usage can buy a subscription, but the source does not give a price or describe the subscription’s limits.
The listed connections span several kinds of work, from sales and payments to project coordination and marketing. That breadth may matter most to an owner who already keeps business information in more than one service. The report does not specify geographic availability, eligibility requirements or whether every integration is included with the free option. Those details are worth checking before planning a workflow around Muse.
How do I try Muse at work?
A small business owner could start with a low-stakes question about a product or a common customer inquiry, using business information they can verify themselves. Meta says Muse understands what a business sells and what customers frequently ask, so that is a practical way to assess whether the added context is useful. Compare its response with current product details and the answers the team actually gives customers.
If Muse draws on a connected service, check that the information is current and that its suggested wording fits the business. Do not assume that a connection means Muse can complete an action in that service: the source does not explain the permissions or actions available for each integration. Keep a person responsible for reviewing anything that might reach a customer.
Frequently asked questions
Is Muse for Small Business free?
Meta offers a free version of Muse for Small Business with usage limits, according to TechCrunch. Businesses can pay for a subscription if they need more use. The report does not state the subscription price, the size of the limits or which integrations each option includes.
Which business tools can Muse connect to?
TechCrunch reports Muse integrations with Shopify, Dropbox, Slack, Asana, Box, Canva, Figma, Granola, HighLevel, QuickBooks, Klaviyo, Lovable, Notion, Stripe and Zoom. It can also connect with Meta business services, including Facebook Pages, advertising accounts and analytics for professional Instagram accounts.
Can Muse carry out work in connected apps?
Meta says Muse can use context from connected business tools to help owners run their businesses and find customers. The report does not detail what actions Muse can take inside each app. Check its output and the available permissions before relying on it for a business task.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Meta is expanding its AI agent Muse to small businesses, TechCrunch, 29 Sept 2026.