Marketing
Google Gemini: pricing, features and alternatives
Google's AI assistant app, with paid Google AI plans for higher limits
What is Google Gemini?
Google Gemini is Google's AI assistant, available as a web and mobile app. It answers questions, writes and edits text, creates images and runs Deep Research reports. Paid Google AI plans raise usage limits and add video generation, more cloud storage and Gemini inside Gmail, Docs and other Google apps.
Good for
- Researching a topic with Deep Research
- Drafting emails and documents inside Gmail and Docs
- Creating images for posts and presentations
Key features
- Deep Research reports
- Image creation and editing; video generation on paid plans
- Canvas and custom Gems
- Gemini in Gmail, Docs and other Google apps on paid plans
- Google cloud storage bundled with each plan
- Developer API with free and pay-per-use tiers
Limitations to know about
- Gemini in Gmail, Docs and other Google apps needs a paid plan, is for ages 18+ and is in select languages
- Video generation is not in the Free plan
- The Free plan uses the Flash-Lite model, with usage limits that refresh every 5 hours up to a weekly cap
Google Gemini pricing
Google Gemini has a free plan. Google AI Plus, Google AI Pro, Google AI Ultra (5x) and Google AI Ultra (20x) cost $4.99 to $199.99 a month.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Flash-Lite model, image creation, Deep Research, Gemini Live, Canvas, Gems, 15 GB storage |
| Google AI Plus | $4.99/month | Flash model, 2x Free usage, video generation, Gemini in Gmail and Vids, 400 GB storage |
| Google AI Pro | $19.99/month | Pro model, 4x Free usage, 1,000 Google Flow credits, Jules, Gemini in Gmail and Docs, 5 TB storage |
| Google AI Ultra (5x) | $99.99/month | 5x AI Pro usage limits, 10,000 Google Flow credits, YouTube Premium, storage from 20 TB |
| Google AI Ultra (20x) | $199.99/month | 20x AI Pro usage limits, 25,000 Google Flow credits, Project Genie, storage from 20 TB |
| Gemini Enterprise (Business) | From $21/seat/month | For teams of up to 300 seats: agents, connectors, pooled storage; trial offered |
| Gemini Enterprise (Standard, Plus) | From $30/seat/month | Enterprise IT controls, higher limits, unlimited seats; through sales |
Free plan limits: Flash-Lite model, image generation and editing, Deep Research, Gemini Live, Canvas, Gems, Gemini Notebook and limited Google Flow; 15 GB storage; usage limits that refresh every 5 hours up to a weekly limit
Google Gemini alternatives
ChatGPT
OpenAI's AI chat assistant for writing, research, images, voice and coding
Claude
Anthropic's AI assistant for writing, analysis, research and coding
Microsoft Copilot
Microsoft's free consumer AI assistant, with more use in Microsoft 365 plans
Perplexity
AI answer engine that replies with cited sources from the web
Meta AI
Meta's AI assistant inside WhatsApp, Instagram, Facebook and its own app
Grok
AI assistant from xAI, now part of SpaceX, with real-time web and X search
Compare Google Gemini with these side by side
Head to head: Google Gemini vs ChatGPT · Google Gemini vs Claude
Guides that use Google Gemini
Frequently asked questions
Is Google Gemini free?
Google Gemini has a free plan. Flash-Lite model, image generation and editing, Deep Research, Gemini Live, Canvas, Gems, Gemini Notebook and limited Google Flow; 15 GB storage; usage limits that refresh every 5 hours up to a weekly limit. Paid plans start at $4.99/mo.
How much does Google Gemini cost?
Google AI Plus, Google AI Pro, Google AI Ultra (5x) and Google AI Ultra (20x) cost $4.99 to $199.99 a month. There is also a free plan. On Google AI Plus: 2x Free usage limits, video generation, Gemini in Google apps, 400 GB storage. Prices as published on Google Gemini's pricing page on 16 October 2026.
What do Google's paid Gemini plans include?
Google AI Plus ($4.99 a month) gives the Flash model, 2x the Free plan's usage, video generation, 200 Google Flow credits and 400 GB of storage. Google AI Pro ($19.99) adds Gemini 4 Argon and the Pro model, 4x Free usage, 1,000 Flow credits, the Jules coding agent and 5 TB. Google AI Ultra ($99.99 or $199.99) gives 5x or 20x AI Pro's limits and 10,000 or 25,000 Flow credits.
How does a Gemini subscription work?
Paid Gemini access comes through Google AI plans (Plus, Pro and Ultra), priced per month on Google's US page. Subscribing means agreeing to Google One terms, and you need a personal Google Account that you manage yourself. You can cancel anytime, but there are no refunds for partial billing periods except where the law requires them. Google AI plans are only available for ages 18 and over.
How much is Google AI Pro, the Gemini plan with the Pro model?
Google AI Pro costs $19.99 a month on Google's US page. It includes Gemini 4 Argon and the Pro model, 4x the Free plan's usage, 1,000 Google Flow credits, higher limits for the Jules coding agent, Gemini in Gmail, Docs and Vids, a YouTube Premium Lite plan, Google Home Premium (Standard plan) and 5 TB of cloud storage.
Can students get Google AI Pro for free?
Google's US students page offers eligible US college students aged 18 and over a free year of Google AI Pro if they redeem it by 31 December 2026. A payment method is required, and the plan then renews at $19.99 a month unless cancelled. Google's help centre lists different student offers outside the US.
What is Google Gemini used for?
Google Gemini is Google's AI assistant, available as a web and mobile app. People use it for researching a topic with Deep Research, drafting emails and documents inside Gmail and Docs and creating images for posts and presentations.
What are the alternatives to Google Gemini?
Tools that do a similar job include ChatGPT, Claude, Microsoft Copilot, Perplexity and Meta AI. Each has its own page here with its plans, limits and prices.
Who makes Google Gemini?
Google Gemini is made by Google, based in Mountain View, California, US. The company was founded in 1998.
Sources
Every fact on this page comes from the pages below, read on the dates shown: Google's own pages first, and a named public reference where they are silent.
- gemini.google/us/subscriptions/?hl=en (US plans, prices, features, usage limits, business and API tiers) read 16 October 2026
- gemini.google/subscriptions/ (plan features (served in AED from the fetch location; prices not used)) read 23 September 2026
- en.wikipedia.org/wiki/Google (company founded and headquarters) read 23 September 2026
- gemini.google/us/students/?hl=en (free Google AI Pro offer for US college students (plan terms)) read 16 October 2026
- support.google.com/gemini/answer/16275805?hl=en (usage limits and context windows by plan) read 16 October 2026
- blog.google/products-and-platforms/products/google-one/google-ai-subscriptions/ (Google AI Ultra tiers and prices (May 2026)) read 16 October 2026
What changed in AI this week, and how to use it at work.
Plain English, no hype. One email a week, free. No account needed.
Get the newsletter