Google Gemini
Google's AI assistant app, with paid Google AI plans for higher limits
What is Google Gemini?
Google Gemini is Google's AI assistant, available as a web and mobile app. It answers questions, writes and edits text, creates images and runs Deep Research reports. Paid Google AI plans raise usage limits and add video generation, more cloud storage and Gemini inside Gmail, Docs and other Google apps.
Good for
- Researching a topic with Deep Research
- Drafting emails and documents inside Gmail and Docs
- Creating images for posts and presentations
Key features
- Deep Research reports
- Image creation and editing; video generation on paid plans
- Canvas and custom Gems
- Gemini in Gmail, Docs and other Google apps on paid plans
- Google cloud storage bundled with each plan
- Developer API with free and pay-per-use tiers
Limitations to know about
- Gemini in Gmail, Docs and other Google apps needs a paid plan, is for ages 18+ and is in select languages
- Video generation is not in the Free plan
- The Free plan has limited access to the Pro model
Google Gemini pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Flash model, image creation, Deep Research, 15 GB storage |
| Google AI Plus | $4.99/month | 2x Free limits, video generation, Gemini in Google apps, 400 GB storage |
| Google AI Pro | $19.99/month | 4x Free limits, Pro model, 1,000 Flow credits, Jules coding agent, 5 TB storage |
| Google AI Ultra | $99.99/month (5x) or $199.99/month (20x) | Highest limits, Project Genie, YouTube Premium, 20 TB or more storage |
| Gemini Enterprise (Business) | From $21/seat/month | Business edition listed on the same page |
Free plan limits: Flash model with limited access to the Pro model; image creation, Deep Research, Gemini Live, Canvas and Gems; 15 GB storage
Google Gemini alternatives
ChatGPT
OpenAI's AI chat assistant for writing, research, images, voice and coding
Claude
Anthropic's AI assistant for writing, analysis, research and coding
Microsoft Copilot
Microsoft's free consumer AI assistant, with more use in Microsoft 365 plans
Perplexity
AI answer engine that replies with cited sources from the web
Meta AI
Meta's AI assistant inside WhatsApp, Instagram, Facebook and its own app
Grok
AI assistant from xAI, now part of SpaceX, with real-time web and X search
Head to head: Google Gemini vs ChatGPT · Google Gemini vs Claude
Frequently asked questions
Is Google Gemini free?
Google Gemini has a free plan. Flash model with limited access to the Pro model; image creation, Deep Research, Gemini Live, Canvas and Gems; 15 GB storage. Paid plans start at $4.99/mo.
How much does Google Gemini cost?
Google Gemini's cheapest paid plan, Google AI Plus, costs $4.99 a month billed monthly. 2x Free usage limits, video generation, Gemini in Google apps, 400 GB storage. There is also an enterprise plan priced on request. Prices as published on Google Gemini's pricing page on 23 September 2026.
What is Google Gemini used for?
Google Gemini is Google's AI assistant, available as a web and mobile app. People use it for researching a topic with Deep Research, drafting emails and documents inside Gmail and Docs and creating images for posts and presentations.
What are the alternatives to Google Gemini?
Tools that do a similar job include ChatGPT, Claude, Microsoft Copilot, Perplexity and Meta AI. Each has its own page here with its plans, limits and prices.
Who makes Google Gemini?
Google Gemini is made by Google, based in Mountain View, California, US. The company was founded in 1998.
Sources
Every fact on this page comes from Google's own pages, read on the dates shown.
- gemini.google/us/subscriptions/?hl=en (US plans, prices, features, platforms, business and API tiers) read 23 September 2026
- gemini.google/subscriptions/ (plan features (served in AED from the fetch location; prices not used)) read 23 September 2026
- en.wikipedia.org/wiki/Google (company founded and HQ) read 23 September 2026