Zoho Forms vs Jotform vs Google Forms

Written head to head: Jotform vs Google Forms, with when to choose each side.

Compared on	Zoho Forms Free plan · from $10/mo VisitRemove	Jotform Free plan · from $34/mo VisitRemove	Google Forms Free plan · from $7/user/mo VisitRemove
What it is	Zoho's form builder with Zia AI form creation, PDF-to-form conversion, payments and offline mobile apps	Form builder with payments through 40+ gateways, AI form generation and 100 free submissions a month	Google's form and quiz builder, free with a Google Account, with responses that flow into Google Sheets
Free plan	1 user, 3 forms, unlimited form views, 500 submissions a month, 200 MB file storage, 10 payment submissions, up to 50 custom PDFs, up to 50 AI credits; "Powered by Zoho" footer	Starter: 5 active forms, 100 submissions a month, 10,000 form views a month, 100 MB upload space, 500 stored submissions, 10 payment submissions and 10 signed documents a month, 100 fields per form, 5 AI Agents with 100 conversations a month; Jotform branding	Free with a personal Google Account. Google's pages read do not state a form or response limit; files count toward the 15 GB of storage free Google Drive users get. Gemini features need an eligible paid plan.
Cheapest paid plan	$10/mo billed annually (Basic)Zoho Forms pricing	$34/mo billed annually (Bronze)Jotform pricing	$7/user/mo billed annually (Business Starter)Google Forms pricing
What it covers	1 user, unlimited forms, 10,000 submissions a month, 500 MB storage, up to 2,000 custom PDFs, up to 1,000 AI credits; removes the Zoho footer.	Single user; $408 billed yearly; 25 forms, 1,000 submissions a month, 100,000 form views, 100 payment submissions and 100 signed documents a month, 1 GB uploads; branding removable. Charged in EUR in Europe.	$8.40 per user a month on the Flexible Plan (no commitment) or $7 per user a month on the Annual Plan ($84 per user a year). Starter, Standard and Plus can be bought for up to 300 users.
Free trial	None stated	None stated	14-day free trial of Google Workspace for new customers, for up to 10 users; billing details needed, charged only after the trial
Platforms	Web, iOS, Android	Web, iOS, Android	Web
Integrations (vendor's figure)	Zoho CRM, Bigin, Desk, Books and other Zoho apps, plus Google Sheets, Google Calendar, Microsoft Excel, Microsoft Teams, Zapier and webhooks	200+ integrations, including Zapier, Google Sheets, Salesforce, HubSpot, Stripe and PayPal	Not stated
Open source	No	No	No
Good for	Businesses already using Zoho CRM or other Zoho apps Field teams collecting data offline on phones Teams that need several users on one low flat price	Collecting payments, orders and donations through a form Healthcare intake forms that need HIPAA features Field data collection on phones and tablets, including offline	Quick surveys, quizzes and sign-up forms at no cost Teams that already keep their data in Google Sheets and Google Workspace Classroom quizzes and internal feedback forms
Watch out for	The free plan allows 1 user, 3 forms and 500 submissions a month, with a Zoho footer AI features draw on credits with plan caps, from 50 on Free to 6,000 on Premium HIPAA compliance and form encryption are Premium-only	Starter allows 5 active forms and 100 submissions a month, with Jotform branding Bronze, Silver and Gold are single-user plans; multi-user accounts need Enterprise HIPAA features need Gold or Enterprise	Its pages do not describe collecting payments in a form Gemini form creation and response summaries need an eligible Google Workspace or Google AI plan Gemini summaries need 3 to 200 responses, skip quiz responses and are not saved
Made by	Zoho Corporation	Jotform Inc.	Google LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in form builders and survey tools is on its category page, with the written head-to-heads on Compare.