Automate Basics

Scrunch vs Profound vs AthenaHQ

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 24 September 2026.

Written head to head: Profound vs AthenaHQ, with when to choose each side.

Compared on
Scrunch

Free trial · from $250/mo

Profound

Contact sales

AthenaHQ

Free plan · from $245/mo

What it isAI search monitoring plus a platform that serves AI agents an optimised version of your siteAI marketing platform that tracks brand visibility in AI answers and runs content agentsAEO and GEO platform that tracks AI search visibility and recommends content actions
Free planNoNo$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew
Cheapest paid plan$250/mo (Core)Scrunch pricingNot publishedProfound pricing$245/mo billed annually (Starter)AthenaHQ pricing
What it coversIncludes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences.Not statedIncludes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.
Free trial7-day free trial of the Core plan, which becomes a paid plan unless cancelled7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer creditsNone stated
PlatformsWeb, APIWeb, APIWeb, API
Integrations (vendor's figure)Not statedNot statedNot stated
Open sourceNoNoNo
Good for
  • Tracking AI visibility across several teams in a mid-size or enterprise brand
  • Controlling what AI agents read on a site without changing the pages people see
  • Tracking AI visibility for agency clients
  • Running AI visibility tracking and content agents for a large brand in one platform
  • Auditing AI visibility for agency prospects and clients
  • Seeing which sources AI engines cite across a category
  • Trying AI visibility tracking on a free plan before paying
  • Getting AI visibility tracking and content recommendations in one tool
  • Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI
Watch out for
  • No free plan; Core costs $250 a month after the 7-day trial
  • Core covers four AI platforms, one country, one language and five competitors
  • API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
  • No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote
  • The trial uses a recommended prompt set that cannot be customised and covers three engines
  • Agents run on credits, and more than the allotment needs an Enterprise package
  • The only paid self-serve plan costs $295 a month ($245 billed annually)
  • API access and extra credits are paid add-ons on Starter, priced on request
  • Tracking in multiple regions and languages is an Enterprise feature
Made byScrunch, a Sitecore companyProfoundAthenaHQ

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.