Reply.io vs Instantly

Compared on	Reply.io Free trial · from $49/user/mo VisitRemove	Instantly Free trial · from $37.60/mo VisitRemove
What it is	Multichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDR	Cold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploaded
Free plan	No	No
Cheapest paid plan	$49/user/mo billed annually (Email Volume)Reply.io pricing	$37.60/mo billed annually (Growth)Instantly pricing
What it covers	1,000 active contacts a month, unlimited emails, mailboxes (fair usage policy) and warmup, 50 live data credits. Tiers up to 5,000 contacts are per user; from 10,000 contacts ($179 a month, or $159 billed yearly) the price is flat with unlimited users.	Outreach plan: 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data and AI agents need a separate Instantly Credits plan; the cheapest, Nano, is $9 a month for 150 credits.
Free trial	14-day free trial with core features, including the B2B database, multichannel sequences, API and AI features	14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails
Platforms	Web, Chrome extension, API	Web, API
Integrations (vendor's figure)	Native HubSpot, Salesforce, Pipedrive, Copper, Zendesk Sell and Close integrations, plus Zapier, Make and 100+ integrations	Not stated
Open source	No	No
Good for	Combining email, LinkedIn and calls in one sequence Teams that want a flat price with unlimited users at 10,000+ contacts a month Handing prospecting and first replies to an AI SDR	Sending cold email from many mailboxes without per-inbox fees Agencies running high-volume campaigns for several clients Finding leads and writing sequences with AI in the same tool that sends them
Watch out for	Email Volume tiers up to 5,000 active contacts are billed per user LinkedIn automation ($69 a month per account) and calls ($29 a month) cost extra on Email Volume Unlimited mailboxes are subject to a fair usage policy tied to active contacts	Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month; going over a plan's volume means upgrading, not paying overage Lead data and AI agents need a separate Instantly Credits subscription Webhooks and full in-app Unibox replies start on Hypergrowth
Made by	ReplyApp Inc.	Foo Monk, LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools is on its category page, with the written head-to-heads on Compare.