Automate Basics

Rankscale vs Otterly.AI vs Cituna

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 22 October 2026.

Written head to head: Cituna vs Otterly.AI · Cituna vs Rankscale, with when to choose each side.

Compared on
Rankscale

Free trial · from $17/mo

Otterly.AI

Free trial · from $25/mo

Cituna

Free trial · from $49/mo

What it isCredit-based AI visibility tracking across more than 17 AI enginesAI search monitoring for brand mentions and website citationsAI visibility platform that checks seven AI engines daily, writes the fixes and plans your outreach
Free planNoNoNo
Cheapest paid plan$17/mo billed annually (Essentials)Rankscale pricing$25/mo billed annually (Lite)Otterly.AI pricing$49/mo (Starter)Cituna pricing
What it coversSold yearly only, at $204 a year; includes 120 credits a month and 2 brand dashboards, and credits can be topped up.Covers 15 search prompts tracked daily on four AI engines.Covers 1 brand and 10 buyer prompts, checked daily on all seven engines.
Free trial7-day free trial of the Pro plan, with a limited credit allowance; it becomes a paid Pro plan only if you choose to continueFree trial for new users (length not stated on the pricing page)3-day free trial of Starter; a card is required, and it becomes Starter ($49/month) unless cancelled
PlatformsWeb, APIWeb, APIWeb, API
Integrations (vendor's figure)Not statedNot statedNot stated
Open sourceNoNoNo
Good for
  • Tracking many client brands, with white-label dashboards and an agency programme
  • Tracking engines that many tools skip, such as DeepSeek, Mistral and Grok
  • Controlling cost by choosing the engines and check frequency for each prompt
  • Tracking a handful of prompts for a small team
  • Reporting AI search visibility for several clients from separate workspaces
  • Checking which websites AI engines cite for your topics
  • Getting the fixes for AI visibility gaps written for you, not only reported
  • Planning outreach to the sites AI engines cite when they name a competitor
  • Tracking AI visibility alongside a site's Google Search Console data
Watch out for
  • Credits make costs harder to predict: a Claude check uses 2 credits and DeepSeek 1, against 0.25 for ChatGPT, Gemini, Perplexity and AI Mode
  • Essentials is sold yearly only, with no credit rollover and only 2 brand dashboards
  • The REST API starts on Pro+ ($229/month billed monthly) and white-label dashboards on Growth ($385/month)
  • No free plan; the cheapest plan tracks 15 prompts
  • Google AI Mode, Gemini and Claude cost extra on every plan
  • API, MCP and Agent Analytics start on Standard ($189/month billed monthly)
  • No free plan; the 3-day trial needs a card and becomes a paid Starter plan unless cancelled
  • Does not track Microsoft Copilot
  • Starter tracks 10 buyer prompts for one brand; competitor tracking is listed from Pro
Made byRankscale GmbHOtterlyAI GmbHEternum Capital FZE LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.