Automate Basics

Profound vs Scrunch vs AthenaHQ

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 24 September 2026.

Written head to head: Profound vs AthenaHQ, with when to choose each side.

Compared on
Profound

Contact sales

Scrunch

Free trial · from $250/mo

AthenaHQ

Free plan · from $245/mo

What it isAI marketing platform that tracks brand visibility in AI answers and runs content agentsAI search monitoring plus a platform that serves AI agents an optimised version of your siteAEO and GEO platform that tracks AI search visibility and recommends content actions
Free planNoNo$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew
Cheapest paid planNot publishedProfound pricing$250/mo (Core)Scrunch pricing$245/mo billed annually (Starter)AthenaHQ pricing
What it coversNot statedIncludes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences.Includes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.
Free trial7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits7-day free trial of the Core plan, which becomes a paid plan unless cancelledNone stated
PlatformsWeb, APIWeb, APIWeb, API
Integrations (vendor's figure)Not statedNot statedNot stated
Open sourceNoNoNo
Good for
  • Running AI visibility tracking and content agents for a large brand in one platform
  • Auditing AI visibility for agency prospects and clients
  • Seeing which sources AI engines cite across a category
  • Tracking AI visibility across several teams in a mid-size or enterprise brand
  • Controlling what AI agents read on a site without changing the pages people see
  • Tracking AI visibility for agency clients
  • Trying AI visibility tracking on a free plan before paying
  • Getting AI visibility tracking and content recommendations in one tool
  • Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI
Watch out for
  • No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote
  • The trial uses a recommended prompt set that cannot be customised and covers three engines
  • Agents run on credits, and more than the allotment needs an Enterprise package
  • No free plan; Core costs $250 a month after the 7-day trial
  • Core covers four AI platforms, one country, one language and five competitors
  • API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
  • The only paid self-serve plan costs $295 a month ($245 billed annually)
  • API access and extra credits are paid add-ons on Starter, priced on request
  • Tracking in multiple regions and languages is an Enterprise feature
Made byProfoundScrunch, a Sitecore companyAthenaHQ

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.