Otterly.AI vs Profound vs AthenaHQ

Written head to head: Profound vs AthenaHQ, with when to choose each side.

Compared on	Otterly.AI Free trial · from $25/mo VisitRemove	Profound Contact sales VisitRemove	AthenaHQ Free plan · from $245/mo VisitRemove
What it is	AI search monitoring for brand mentions and website citations	AI marketing platform that tracks brand visibility in AI answers and runs content agents	AEO and GEO platform that tracks AI search visibility and recommends content actions
Free plan	No	No	$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew
Cheapest paid plan	$25/mo billed annually (Lite)Otterly.AI pricing	Not publishedProfound pricing	$245/mo billed annually (Starter)AthenaHQ pricing
What it covers	Covers 15 search prompts tracked daily on four AI engines.	Not stated	Includes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.
Free trial	Free trial for new users (length not stated on the pricing page)	7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits	None stated
Platforms	Web, API	Web, API	Web, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Tracking a handful of prompts for a small team Reporting AI search visibility for several clients from separate workspaces Checking which websites AI engines cite for your topics	Running AI visibility tracking and content agents for a large brand in one platform Auditing AI visibility for agency prospects and clients Seeing which sources AI engines cite across a category	Trying AI visibility tracking on a free plan before paying Getting AI visibility tracking and content recommendations in one tool Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI
Watch out for	No free plan; the cheapest plan tracks 15 prompts Google AI Mode, Gemini and Claude cost extra on every plan API, MCP and Agent Analytics start on Standard ($189/month billed monthly)	No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote The trial uses a recommended prompt set that cannot be customised and covers three engines Agents run on credits, and more than the allotment needs an Enterprise package	The only paid self-serve plan costs $295 a month ($245 billed annually) API access and extra credits are paid add-ons on Starter, priced on request Tracking in multiple regions and languages is an Enterprise feature
Made by	OtterlyAI GmbH	Profound	AthenaHQ

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.