Omnisend vs Brevo

Compared on	Omnisend Free plan · from $16/mo VisitRemove	Brevo Free plan · from $8.08/mo VisitRemove
What it is	Email, SMS and push marketing for ecommerce stores, with a free plan for 250 contacts and 24/7 support	Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
Free plan	500 emails a month to up to 250 contacts; 500 web push notifications; the FAQ says the free plan includes the features of paid plans, such as automation, segmentation and forms, within those limits; 24/7 live chat and email support	300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.
Cheapest paid plan	$16/mo (Standard)Omnisend pricing	$8.08/mo billed annually (Starter)Brevo pricing
What it covers	For up to 500 contacts; email sends are 12x the list size (6,000 a month at 500 contacts); Essential AI (Forms AI and Reports AI). No annual plan is listed; paying 3 months upfront saves 30%. Subscribers and non-subscribers who received automated messages are billed; unsubscribed contacts are not.	5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.
Free trial	None stated	None stated
Platforms	Web, API	Web, API
Integrations (vendor's figure)	305+ pre-built integrations including Shopify, Shopify Plus, BigCommerce and WooCommerce	150+ integrations including Shopify, WordPress, Stripe and Zapier
Open source	No	No
Good for	Shopify and BigCommerce stores automating abandoned cart and post-purchase emails Ecommerce brands combining email, SMS and push in one workflow Stores moving from another email platform with a free migration	Businesses with large contact lists that send infrequently Combining marketing email with transactional email and SMS in one account Starting free with automation for a list under 2,000 contacts
Watch out for	The free plan allows only 500 emails a month to 250 contacts Standard caps sends at 12x the list size Pro starts at the 2,500-contact tier; the pricing page sells SMS credits on Pro and does not describe SMS pricing for Standard	The free plan is capped at 300 emails a day and keeps Brevo branding Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
Made by	Omnisend, UAB	Brevo SAS (formerly Sendinblue)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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