Mailshake vs Woodpecker vs lemlist

Compared on	Mailshake From $25/user/mo VisitRemove	Woodpecker Free trial · from $23.33/mo VisitRemove	lemlist Free trial · from $55/mo VisitRemove
What it is	Cold email and phone outreach with an AI email writer, billed per user with set sending addresses per plan	Cold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members	Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume
Free plan	No	No	No
Cheapest paid plan	$25/user/mo billed annually (Starter)Mailshake pricing	$23.33/mo billed annually (500 contacted prospects)Woodpecker pricing	$55/mo billed annually (Email)lemlist pricing
What it covers	1 sending email address, 1,500 email sends a month, unlimited uploaded contacts, unlimited warm-up and email verification, 50 data finder credits. No free trial.	500 prospects contacted a month, 8,000 emails, 2,000 stored prospects, 2 free warm-ups, 100 Lead Finder credits, unlimited email accounts and team members; $280 a year on annual billing. Prices exclude VAT.	50,000 emails a month with unlimited users and email senders; $62 a month on quarterly billing. Higher volumes cost $89 (100,000), $159 (200,000), $359 (500,000) and $659 (1,000,000) a month on monthly billing.
Free trial	None stated	14-day free trial or 100 cold emails, whichever comes first, with all features and no card needed	14-day free trial with Multichannel features (except in-app calls) and 200 credits
Platforms	Web, Browser extension, API	Web, API, CLI	Web, Chrome extension, API, CLI
Integrations (vendor's figure)	Salesforce, Pipedrive and HubSpot, plus 1,000+ integrations via Zapier	Native Pipedrive and HubSpot two-way sync, Clay, Calendly, Zapier, Google Sheets and Claude, plus API, webhooks, MCP and CLI	58 integrations across 8 categories, including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n and Clay
Open source	No	No	No
Good for	Small teams starting cold email at a low per-user price Reps who want email and phone calls in one sequence Writing cold email copy with AI	Small teams that want to pay only for the prospects they contact Agencies managing client campaigns from one panel Adding LinkedIn steps to cold email campaigns	Running email and LinkedIn outreach in one sequence Teams that want unlimited users on an email-only plan Building campaigns from a written brief with an AI agent
Watch out for	Starter allows 1 sending address and 1,500 email sends a month No free trial; payment is collected up front Email rotation, the unified inbox and CRM integrations start on Email Outreach	Integrations, API, webhooks and MCP are a $20 a month add-on Once the contacted-prospects limit is reached, campaigns stop emailing new prospects until you upgrade or the limit renews A prospect added to 5 campaigns counts as 5 contacted prospects	LinkedIn, SMS, calling and the Gmail and LinkedIn extensions are only on the per-user Multichannel plan Lead finding and intent signals use credits sold as separate add-ons WhatsApp steps cost an extra $20 per user a month
Made by	Mailshake, LLC	Woodpecker AI sp. z o.o.	lempire SAS

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools is on its category page, with the written head-to-heads on Compare.