Klaviyo vs Brevo

Compared on	Klaviyo Free plan · from $20/mo VisitRemove	Brevo Free plan · from $8.08/mo VisitRemove
What it is	B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent	Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
Free plan	Up to 250 active profiles and 500 email sends a month; $5 of mobile messages and $5 of Composer usage a month; web forms, templates, segmentation, flows and reporting; Klaviyo logo stays on emails; email support for the first 60 days only. Sending is blocked once either limit is exceeded until you upgrade.	300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.
Cheapest paid plan	$20/mo (Email)Klaviyo pricing	$8.08/mo billed annually (Starter)Brevo pricing
What it covers	For 500 active profiles with 5,000 emails a month. The price rises with active profiles, and accounts move to a profile-compliant tier automatically as they grow. A limited-time offer takes $19 off the first month at 500 profiles. No annual price is listed.	5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.
Free trial	None stated	None stated
Platforms	Web, API	Web, API
Integrations (vendor's figure)	350+ integrations including Shopify, WooCommerce, BigCommerce, Wix, ChatGPT and Claude	150+ integrations including Shopify, WordPress, Stripe and Zapier
Open source	No	No
Good for	Ecommerce brands on Shopify or WooCommerce running behavior-triggered email flows Combining email, SMS and WhatsApp marketing on one customer profile Using an AI agent to draft and launch campaigns from store data	Businesses with large contact lists that send infrequently Combining marketing email with transactional email and SMS in one account Starting free with automation for a list under 2,000 contacts
Watch out for	The free plan stops at 250 active profiles and 500 email sends a month Generative AI, predictive analytics and logo removal need a paid plan SMS, Composer usage beyond the free allowance, Customer Hub, Social and Reviews cost extra	The free plan is capped at 300 emails a day and keeps Brevo branding Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
Made by	Klaviyo, Inc.	Brevo SAS (formerly Sendinblue)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.