Automate Basics

Freshdesk vs Zendesk vs Intercom vs HubSpot

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 16 October 2026.

Written head to head: Intercom vs Zendesk · Freshdesk vs Zendesk, with when to choose each side.

Compared on
Freshdesk

Free trial · from $19/agent/mo

Zendesk

Free trial · from $19/agent/mo

Intercom

Free trial · from $19/seat/mo

HubSpot

Free plan · from $7/seat/mo

What it isFreshworks help desk with ticketing, a knowledge base and Freddy AICustomer service software with ticketing, messaging, voice and AI agentsCustomer service helpdesk with a built-in AI agent, FinCRM platform with free tools plus paid marketing, sales and service hubs
Free planNoNoNoUp to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required
Cheapest paid plan$19/agent/mo billed annually (Growth)Freshdesk pricing$19/agent/mo billed annually (Support Team)Zendesk pricing$19/seat/mo billed annually (Essential)Intercom pricing$7/seat/mo (Starter Customer Platform)HubSpot pricing
What it coversCheapest plan; includes the Freddy AI Agent with 500 free sessions once per account.Cheapest self-serve plan; email-based support. AI agent usage is billed per automated resolution.Fin AI Agent is charged separately at $0.99 per outcome; minimum of 1 full seat.'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.
Free trial14-day free trial with access to the Enterprise plan, no credit card required14-day free trial of Suite Professional (Copilot included in the trial)14-day free trial, no credit card required; includes all features, Fin and add-onsNone stated
PlatformsWebWebWebWeb
Integrations (vendor's figure)Not stated1,800+ apps, partners, and integrationsNot statedOver 2,000 apps and web services
Open sourceNoNoNoNo
Good for
  • Managing customer emails as tickets in a shared inbox
  • Publishing a self-service knowledge base and customer portal
  • Trying an AI agent on common questions using the included sessions
  • Handling customer emails as tracked tickets in a small support team
  • Combining chat, messaging and phone support in one queue
  • Resolving common questions with an AI agent that is billed only for requests it resolves without a human
  • Answering routine customer questions automatically before they reach support staff
  • Running a shared support inbox and help centre for a small support team
  • Adding an AI agent to an existing helpdesk such as Salesforce, HubSpot or Freshdesk
  • Keeping a free shared contact database for a very small team
  • Running email marketing and lead capture for a small business
  • Keeping sales, marketing and support records in one system
Watch out for
  • No free plan on the pricing page; after the 14-day trial you buy a plan or, on Freshdesk only, move to a 6-month Free Program for up to two agents
  • Freddy AI Copilot is not offered on Growth and costs $29 per agent a month billed annually ($35 monthly)
  • The 500 free AI Agent sessions come once per account; more cost $49 per 100
  • No free plan; the 14-day trial runs on Suite Professional
  • Support Team is email-focused; messaging, live chat and telephony need a Suite plan
  • Copilot costs extra ($50/agent/month paid yearly) except on Suite Enterprise + Copilot
  • No free plan; a 14-day free trial is offered
  • Fin is billed per outcome on top of seat fees, and using Fin with another helpdesk carries a minimum monthly commitment (the page's example is 50 outcomes)
  • Multiple team inboxes and workflow automation start on Advanced; SSO and HIPAA support need Expert
  • Free tools are limited to 2 users and 1,000 contacts
  • Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000)
  • The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
Made byFreshworks Inc.ZendeskFin (the company formerly named Intercom)HubSpot, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI customer support tools and CRM tools is on their category pages, with the written head-to-heads on Compare.