Close vs HubSpot vs Pipedrive

Written head to head: HubSpot vs Pipedrive, with when to choose each side.

Compared on	C Close See pricing VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove	Pipedrive Free trial · from $14/seat/mo VisitRemove
What it is	CRM for sales teams that work by phone, email and text	CRM platform with free tools plus paid marketing, sales and service hubs	Pipeline-based sales CRM for tracking leads and deals
Free plan	No	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	No
Cheapest paid plan	Not publishedClose pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$14/seat/mo billed annually (Lite)Pipedrive pricing
What it covers	Not stated	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Annual option is one payment of US$168 per seat per year.
Free trial	14-day free trial, no credit card required, with some calling and enrichment credits included	None stated	14-day free trial, no credit card required
Platforms	Web	Web	Web, iOS, Android, Chrome extension, API
Integrations (vendor's figure)	Not stated	Over 2,000 apps and web services	500+ integrations
Open source	No	No	No
Good for	Small sales teams that sell mostly by phone and email Solo sellers who need up to 10,000 leads	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline
Watch out for	Solo allows one user only No workflows on Solo or Essentials Calling and SMS are usage-based on top of the plan (about $0.02 a minute for outbound calls)	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)
Made by	Close	HubSpot, Inc.	Pipedrive Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools is on its category page, with the written head-to-heads on Compare.