Automate Basics

Brevo vs MailerLite

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on
Brevo

Free plan · from $8.08/mo

MailerLite

Free plan · from $10.80/mo

What it isEmail, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day planEmail marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
Free plan300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.Up to 250 subscribers and 2,500 emails a month; 3 active automations with up to 5 steps; 1 website and 1 landing page; 3 active forms; 1 digital product or booking; 2 user seats; MailerLite logo on emails; API and MCP access limited, with no sending through them; community support. Sending locks above 250 active subscribers.
Cheapest paid plan$8.08/mo billed annually (Starter)Brevo pricing$10.80/mo billed annually (Comfort)MailerLite pricing
What it covers5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.For up to 500 subscribers and 5,000 emails a month; $129.60 billed yearly (10% off); 3 user seats, 50 automations, 10 forms. The price rises with subscriber count, and the plan moves to the next tier automatically when the limit is passed.
Free trialNone stated14-day trial of premium features on every new account, no credit card required
PlatformsWeb, APIWeb, iOS, API
Integrations (vendor's figure)150+ integrations including Shopify, WordPress, Stripe and Zapier100+ integrations including Shopify, WooCommerce, Stripe, ChatGPT and Claude
Open sourceNoNo
Good for
  • Businesses with large contact lists that send infrequently
  • Combining marketing email with transactional email and SMS in one account
  • Starting free with automation for a list under 2,000 contacts
  • Small businesses sending regular newsletters on a tight budget
  • Creators selling digital products, bookings or paid newsletters
  • Teams that want the full feature set without moving to a higher tier
Watch out for
  • The free plan is capped at 300 emails a day and keeps Brevo branding
  • Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard
  • WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
  • The free plan stops at 250 subscribers and sending locks when the limit is passed
  • Comfort caps sending at 5,000 emails a month at 500 subscribers and allows 50 automations and 10 forms
  • Transactional email is a separate product, MailerSend
Made byBrevo SAS (formerly Sendinblue)MailerLite Limited

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.