Attio vs HubSpot vs Pipedrive

Written head to head: HubSpot vs Pipedrive, with when to choose each side.

Compared on	Attio Free plan · from $35/user/mo VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove	Pipedrive Free trial · from $14/seat/mo VisitRemove
What it is	Customisable CRM with email sync, enrichment, workflows and AI agents	CRM platform with free tools plus paid marketing, sales and service hubs	Pipeline-based sales CRM for tracking leads and deals
Free plan	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	No
Cheapest paid plan	$35/user/mo billed annually (Plus)Attio pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$14/seat/mo billed annually (Lite)Pipedrive pricing
What it covers	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Annual option is one payment of US$168 per seat per year.
Free trial	14-day trial of the Pro plan	None stated	14-day free trial, no credit card required
Platforms	Web, API	Web	Web, iOS, Android, Chrome extension, API
Integrations (vendor's figure)	Not stated	Over 2,000 apps and web services	500+ integrations
Open source	No	No	No
Good for	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline
Watch out for	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)
Made by	Attio Ltd.	HubSpot, Inc.	Pipedrive Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools is on its category page, with the written head-to-heads on Compare.