AthenaHQ vs Profound vs Scrunch

Written head to head: Profound vs AthenaHQ, with when to choose each side.

Compared on	AthenaHQ Free plan · from $245/mo VisitRemove	Profound Contact sales VisitRemove	Scrunch Free trial · from $250/mo VisitRemove
What it is	AEO and GEO platform that tracks AI search visibility and recommends content actions	AI marketing platform that tracks brand visibility in AI answers and runs content agents	AI search monitoring plus a platform that serves AI agents an optimised version of your site
Free plan	$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew	No	No
Cheapest paid plan	$245/mo billed annually (Starter)AthenaHQ pricing	Not publishedProfound pricing	$250/mo (Core)Scrunch pricing
What it covers	Includes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.	Not stated	Includes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences.
Free trial	None stated	7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits	7-day free trial of the Core plan, which becomes a paid plan unless cancelled
Platforms	Web, API	Web, API	Web, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Trying AI visibility tracking on a free plan before paying Getting AI visibility tracking and content recommendations in one tool Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI	Running AI visibility tracking and content agents for a large brand in one platform Auditing AI visibility for agency prospects and clients Seeing which sources AI engines cite across a category	Tracking AI visibility across several teams in a mid-size or enterprise brand Controlling what AI agents read on a site without changing the pages people see Tracking AI visibility for agency clients
Watch out for	The only paid self-serve plan costs $295 a month ($245 billed annually) API access and extra credits are paid add-ons on Starter, priced on request Tracking in multiple regions and languages is an Enterprise feature	No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote The trial uses a recommended prompt set that cannot be customised and covers three engines Agents run on credits, and more than the allotment needs an Enterprise package	No free plan; Core costs $250 a month after the 7-day trial Core covers four AI platforms, one country, one language and five competitors API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
Made by	AthenaHQ	Profound	Scrunch, a Sitecore company

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.