Apollo.io vs Mailshake

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on	Apollo.io Free plan · from $49/seat/mo Visit Remove	Mailshake From $25/user/mo Visit Remove
What it is	Sales prospecting database with email sequences, dialer and deal tracking	Cold email and phone outreach with an AI email writer, billed per user with set sending addresses per plan
Free plan	900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25	No
Cheapest paid plan	$49/seat/mo billed annually (Basic)Apollo.io pricing	$25/user/mo billed annually (Starter)Mailshake pricing
What it covers	Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.	1 sending email address, 1,500 email sends a month, unlimited uploaded contacts, unlimited warm-up and email verification, 50 data finder credits. No free trial.
Free trial	14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)	None stated
Platforms	Web, API	Web, Browser extension, API
Integrations (vendor's figure)	Not stated	Salesforce, Pipedrive and HubSpot, plus 1,000+ integrations via Zapier
Open source	No	No
Good for	Finding contact details for prospects at target companies Running automated email outreach sequences for a small sales team Enriching CRM records with company and contact data	Small teams starting cold email at a low per-user price Reps who want email and phone calls in one sequence Writing cold email copy with AI
Watch out for	Free plan: 900 credits per seat per year and 2 sequences Organization requires at least 3 seats and annual billing Record selection limit of 25 on Free and 1,000 on Basic	Starter allows 1 sending address and 1,500 email sends a month No free trial; payment is collected up front Email rotation, the unified inbox and CRM integrations start on Email Outreach
Made by	Apollo.io	Mailshake, LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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