Leonardo.Ai pricing: free plan, Essential from $10/mo
AI image and video generation platform, part of Canva since 2024
Leonardo.Ai became part of Canva, announced by Leonardo on July 30, 2024; Canva's newsroom says Leonardo continues to operate independently.
What is Leonardo.Ai?
Leonardo.Ai is a web platform for generating images and videos with a choice of models, including its own. Plans are measured in fast tokens: the free plan gives 150 per day with public creations, while paid plans add monthly tokens, private creations, custom model training and, on higher tiers, unlimited relaxed generation. Team and API plans are sold separately.
Good for
- Generating product shots, concept art and marketing images
- Creating short videos from prompts with selected video models
- Training a personal model on a consistent style or character
Key features
- Image and video generation with several models, including Leonardo's own Phoenix and Lucid models
- Monthly fast tokens with a token bank (e.g. 25,500 on Essential)
- Private creations and personal AI model training on paid plans
- Unlimited relaxed generation for selected models on Premium and Ultimate
- Team plans with shared tokens and private team generations
- Pay-as-you-go API, including remove.bg background removal APIs
Limitations to know about
- Free plan: 150 fast tokens per day and creations are public
- Unlimited relaxed generation is only on Premium and Ultimate, for selected models
- Team plans are priced per seat ($24 or $48 per seat per month)
Leonardo.Ai pricing
Leonardo.Ai has a free plan. Essential, Premium and Ultimate cost $10 to $48 a month billed annually, or $12 to $60 billed monthly.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 150 fast tokens a day; public creations |
| Essential | $12/month, or $10/month billed yearly | 8,500 fast tokens/month (bank 25,500); private creations; 10 personal AI models |
| Premium | $30/month, or $24/month billed yearly | 25,000 fast tokens/month (bank 75,000); unlimited relaxed image generation on selected models |
| Ultimate | $60/month, or $48/month billed yearly | 60,000 fast tokens/month (bank 180,000); unlimited relaxed image and video generation on selected models |
| Team (Starter / Growth) | $24 or $48 per seat/month | 25,000 or 60,000 shared fast tokens per seat; private team generations; relaxed image and video generation |
Free plan limits: 150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Leonardo.Ai alternatives
Midjourney
AI image and video generator sold as a monthly or yearly subscription
Krea
AI suite for generating, editing and upscaling images, video and 3D
Ideogram
AI image generator with credit-based plans and a developer API
Adobe Firefly
Adobe's generative AI app for images, video and audio, with credit-based plans
Runway
AI video and image generation tool with credit-based plans
Canva
Online design tool with templates, stock media and AI features
Compare Leonardo.Ai with these side by side
Head to head: Leonardo.Ai vs Midjourney
Frequently asked questions
Is Leonardo.Ai free?
Leonardo.Ai has a free plan. 150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection. Paid plans start at $10/mo billed annually.
How much does Leonardo.Ai cost?
Essential, Premium and Ultimate cost $10 to $48 a month billed annually, or $12 to $60 billed monthly. There is also a free plan. On Essential: 8,500 fast tokens per month; prices shown ex. tax. Prices as published on Leonardo.Ai's pricing page on 16 October 2026.
How is the Leonardo.Ai API priced?
Leonardo's API docs say the API is priced pay-as-you-go, with no upfront commitment or monthly fees. You add credit through manual or automatic top-ups, usage is deducted from your balance in real time based on the models and features you use, and the balance does not expire. Leonardo is moving API customers from subscription plans to this model; custom pricing is available for high-volume users.
What is Leonardo.Ai used for?
Leonardo.Ai is a web platform for generating images and videos with a choice of models, including its own. People use it for generating product shots, concept art and marketing images, creating short videos from prompts with selected video models and training a personal model on a consistent style or character.
What are the alternatives to Leonardo.Ai?
Tools that do a similar job include Midjourney, Krea, Ideogram, Adobe Firefly and Runway. Each has its own page here with its plans, limits and prices.
Who makes Leonardo.Ai?
Leonardo.Ai is made by Leonardo.Ai (part of Canva), based in Sydney, Australia. Leonardo.Ai became part of Canva, announced by Leonardo on July 30, 2024; Canva's newsroom says Leonardo continues to operate independently.
Sources
Every fact on this page comes from the pages below, read on the dates shown: Leonardo.Ai (part of Canva)'s own pages first, and a named public reference where they are silent.
- leonardo.ai/pricing/ (pricing (monthly and yearly, read in a browser), plan limits, team and API plans) read 16 October 2026
- leonardo.ai/news/supercharging-leonardo-with-canva (Canva acquisition, date, Sydney base, own Phoenix model) read 23 September 2026
- canva.com/newsroom/news/leonardo-ai/ (acquisition confirmation, independent operation) read 23 September 2026
- app.leonardo.ai/ (platforms: iOS and Android apps linked from the web app) read 16 October 2026
- docs.leonardo.ai/docs/pricing-and-plans-faq (API pricing: pay-as-you-go, no monthly fees) read 16 October 2026
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