Ideogram
AI image generator with credit-based plans and a developer API
What is Ideogram?
Ideogram turns text prompts into images and offers AI editing tools such as image reference. Eligible free accounts get weekly credits for a slow queue, and their images are public by default. Paid plans add monthly priority credits, unlimited slow generations and private images; a Team plan and a separately billed API are also available.
Good for
- Designing posters, social graphics and other images from a text prompt
- Keeping a character consistent across a set of images
- Generating many design variations at once (batch generation on Pro)
Key features
- Text-to-image generation with priority and slow queues
- Private generation on Plus and above
- Unlimited character consistency on paid plans
- Batch generation and quality export on Pro
- Top-up priority credits for $4
- Developer API billed separately
Limitations to know about
- Free accounts cannot generate privately; images are published by default
- Unused subscription priority credits expire at the end of each billing cycle
- AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue
Ideogram pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Weekly slow credits for eligible accounts; public images |
| Plus | $20/month or $15/month billed annually ($180/year) | 1,000 priority credits/month, unlimited slow credits, private generation |
| Pro | $60/month or $42/month billed annually ($504/year) | 3,500 priority credits/month, batch generation, quality export |
| Team | $30/user/month or $20/user/month billed annually (minimum 2 users) | 1,500 credits per user/month, central billing, collaboration |
| Enterprise | Contact sales | Custom credits, private custom models, API volume discounts |
Free plan limits: Weekly slow credits for eligible accounts (amount may vary); 1 running or queued generation; images published by default; no private generation
Ideogram alternatives
Midjourney
AI image and video generator sold as a monthly or yearly subscription
Recraft
AI image and vector graphics generator for designers and marketers
Leonardo.Ai
AI image and video generation platform, part of Canva since 2024
Adobe Firefly
Adobe's generative AI app for images, video and audio, with credit-based plans
Krea
AI suite for generating, editing and upscaling images, video and 3D
Canva
Online design tool with templates, stock media and AI features
Head to head: Ideogram vs Midjourney
Frequently asked questions
Is Ideogram free?
Ideogram has a free plan. Weekly slow credits for eligible accounts (amount may vary); 1 running or queued generation; images published by default; no private generation. Paid plans start at $15/mo billed annually.
How much does Ideogram cost?
Ideogram's cheapest paid plan, Plus, costs $20 a month billed monthly and $15 a month billed annually. $180 billed annually; 1,000 priority credits per month plus unlimited slow credits. There is also an enterprise plan priced on request. Prices as published on Ideogram's pricing page on 23 September 2026.
What is Ideogram used for?
Ideogram turns text prompts into images and offers AI editing tools such as image reference. People use it for designing posters, social graphics and other images from a text prompt, keeping a character consistent across a set of images and generating many design variations at once (batch generation on Pro).
What are the alternatives to Ideogram?
Tools that do a similar job include Midjourney, Recraft, Leonardo.Ai, Adobe Firefly and Krea. Each has its own page here with its plans, limits and prices.
Who makes Ideogram?
Ideogram is made by Ideogram. The company was founded in 2022.
Sources
Every fact on this page comes from Ideogram's own pages, read on the dates shown.
- ideogram.ai/pricing (pricing (monthly and yearly), plan features, FAQ (credits, trials, commercial use)) read 23 September 2026
- en.wikipedia.org/wiki/Ideogram_(text-to-image_model) (founded year) read 23 September 2026