Ideogram pricing: free plan, Plus from $15/mo
AI image generator with credit-based plans and a developer API
What is Ideogram?
Ideogram turns text prompts into images and offers AI editing tools such as image reference. Free accounts that sign in with Google, Apple or Microsoft get 30 credits a week, and their images are public. Paid plans add monthly priority credits, unlimited slow generations and private images; a Team plan, pay-as-you-go credits and a separately billed API are also available.
Good for
- Designing posters, social graphics and other images from a text prompt
- Keeping a character consistent across a set of images
- Generating many design variations at once (batch generation on Pro)
Key features
- Text-to-image generation with priority and slow queues
- Image and video models on paid plans
- Private generation and quality export on Plus and above
- Unlimited character consistency on paid plans
- Batch generation on Pro
- Developer API billed per image
Limitations to know about
- Free accounts cannot generate privately; images are published by default
- Unused subscription priority credits expire at the end of each billing cycle
- AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue
Ideogram pricing
Ideogram has a free plan. Plus and Pro cost $15 and $42 a month billed annually, or $20 and $60 billed monthly. Team costs $20 per user a month billed annually, or $30 billed monthly. Enterprise is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 30 credits a week with Google, Apple or Microsoft sign-in; public images |
| Plus | $20/month, or $15/month billed annually ($180/year) | 2,400 priority credits a month, unlimited slow credits, private generation, quality export |
| Pro | $60/month, or $42/month billed annually ($504/year) | 7,500 priority credits a month, batch generation, the largest generation queue |
| Team | $30/user/month, or $20/user/month billed annually (minimum 2 users) | 3,600 priority credits per user a month, central billing, collaboration |
| Enterprise | Contact sales | Custom credits, private custom models, API volume discounts |
| Pay as you go | 1¢ per credit, no subscription | Credits on demand across apps, models and the API; quality export |
Free plan limits: 30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan
What a team pays: For a team of five on Team: $100 a month billed annually ($1,200 a year), or $150 billed monthly.
Costs on top of a plan
- Extra credits: 1¢ per credit, in one-time purchases from $1 to $300 (used after the plan's monthly credits; they expire 365 days after purchase)
Ideogram alternatives
Midjourney
AI image and video generator sold as a monthly or yearly subscription
Recraft
AI image and vector graphics generator for designers and marketers
Leonardo.Ai
AI image and video generation platform, part of Canva since 2024
Adobe Firefly
Adobe's generative AI app for images, video and audio, with credit-based plans
Krea
AI suite for generating, editing and upscaling images, video and 3D
Canva
Online design tool with templates, stock media and AI features
Compare Ideogram with these side by side
Head to head: Ideogram vs Midjourney
Frequently asked questions
Is Ideogram free?
Ideogram has a free plan. 30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan. Paid plans start at $15/mo billed annually.
How much does Ideogram cost?
Plus and Pro cost $15 and $42 a month billed annually, or $20 and $60 billed monthly. Team costs $20 per user a month billed annually, or $30 billed monthly. Enterprise is priced on request. There is also a free plan. On Plus: $180 billed annually; 2,400 priority credits a month plus unlimited slow credits. Prices as published on Ideogram's pricing page on 16 October 2026.
What plans does Ideogram offer and how much do they cost?
Ideogram's paid plans are Plus, Pro, Team and Enterprise. Plus costs $20 a month, or $15 a month billed yearly ($180), with 2,400 priority credits a month. Pro costs $60 a month, or $42 billed yearly ($504), with 7,500 credits. Team costs $30 per user a month, or $20 billed yearly, with 3,600 credits per user. Enterprise is priced by sales. Pay as you go credits cost 1¢ each, and eligible free accounts get weekly credits.
What is Ideogram used for?
Ideogram turns text prompts into images and offers AI editing tools such as image reference. People use it for designing posters, social graphics and other images from a text prompt, keeping a character consistent across a set of images and generating many design variations at once (batch generation on Pro).
What are the alternatives to Ideogram?
Tools that do a similar job include Midjourney, Recraft, Leonardo.Ai, Adobe Firefly and Krea. Each has its own page here with its plans, limits and prices.
Who makes Ideogram?
Ideogram is made by Ideogram. The company was founded in 2022.
Sources
Every fact on this page comes from the pages below, read on the dates shown: Ideogram's own pages first, and a named public reference where they are silent.
- ideogram.ai/pricing (pricing (monthly and yearly), plan features, FAQ (credits, trials, commercial use)) read 16 October 2026
- en.wikipedia.org/wiki/Ideogram_(text-to-image_model) (founded year) read 23 September 2026
- docs.ideogram.ai/plans-and-billing/available-plans (plans and credits, free plan rules, retired Basic plan) read 16 October 2026
- docs.ideogram.ai/plans-and-billing/buying-extra-credits (pricing of extra credits) read 16 October 2026
- docs.ideogram.ai/plans-and-billing/team-plan (Team plan price and minimum seats) read 16 October 2026
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