Adobe Firefly
Adobe's generative AI app for images, video and audio, with credit-based plans
What is Adobe Firefly?
Adobe Firefly generates images, video and audio from prompts on the web and on mobile. A free tier gives a daily allowance of generations that refreshes every day. Paid plans include a monthly pool of generative credits, from 2,000 on Firefly Standard to 50,000 on Firefly Premium, and team versions are sold per licence.
Good for
- Generating images for social posts, presentations and marketing drafts
- Creating short video clips and audio from text prompts
- Trying AI image generation on a free daily allowance before paying
Key features
- Image, video and audio generation from prompts
- Monthly generative credits from 2,000 (Standard) to 50,000 (Premium)
- Free daily generations that refresh every day
- Paid plans include Firefly on web and mobile
- Team versions of Pro, Pro Plus and Premium sold per licence
Limitations to know about
- Free tier is limited to a daily allowance of generations
- Paid plans are capped by monthly generative credits (2,000 on Firefly Standard)
Adobe Firefly pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Daily free generations across image, video and audio |
| Firefly Standard | US$9.99/month | 2,000 generative credits per month |
| Firefly Pro | US$19.99/month | 4,000 generative credits per month |
| Firefly Pro Plus | US$49.99/month | 10,000 generative credits per month |
| Firefly Premium | US$199.99/month | 50,000 generative credits per month |
Free plan limits: Free daily generations across image, video and audio with access to popular models; limits refresh every day
Adobe Firefly alternatives
Midjourney
AI image and video generator sold as a monthly or yearly subscription
Canva
Online design tool with templates, stock media and AI features
Ideogram
AI image generator with credit-based plans and a developer API
Leonardo.Ai
AI image and video generation platform, part of Canva since 2024
Krea
AI suite for generating, editing and upscaling images, video and 3D
Recraft
AI image and vector graphics generator for designers and marketers
Head to head: Adobe Firefly vs Canva
Frequently asked questions
Is Adobe Firefly free?
Adobe Firefly has a free plan. Free daily generations across image, video and audio with access to popular models; limits refresh every day. Paid plans start at $9.99/mo.
How much does Adobe Firefly cost?
Adobe Firefly's cheapest paid plan, Firefly Standard, costs $9.99 a month billed monthly. 2,000 generative credits per month. Prices as published on Adobe Firefly's pricing page on 23 September 2026.
What is Adobe Firefly used for?
Adobe Firefly generates images, video and audio from prompts on the web and on mobile. People use it for generating images for social posts, presentations and marketing drafts, creating short video clips and audio from text prompts and trying AI image generation on a free daily allowance before paying.
What are the alternatives to Adobe Firefly?
Tools that do a similar job include Midjourney, Canva, Ideogram, Leonardo.Ai and Krea. Each has its own page here with its plans, limits and prices.
Who makes Adobe Firefly?
Adobe Firefly is made by Adobe, based in San Jose, California, US. The company was founded in 1982.
Sources
Every fact on this page comes from Adobe's own pages, read on the dates shown.
- adobe.com/products/firefly/plans.html (pricing, credits, free plan, trial, web and mobile access) read 23 September 2026
- adobe.com/about-adobe.html (founded year) read 23 September 2026
- en.wikipedia.org/wiki/Adobe_Inc. (headquarters) read 23 September 2026