OpenAI adds virtual try-on and saved products to ChatGPT
By Automate Basics, written with AI from TechCrunch's original
TechCrunch reports that OpenAI has launched virtual try-on and product Favorites in ChatGPT worldwide. People comparing clothing and accessories, including retail staff assembling looks, can preview items using their photos and save products for later.
What changed in ChatGPT shopping?
TechCrunch reports that OpenAI has launched two ChatGPT shopping features worldwide: virtual try-on for clothing and accessories, and Favorites for saving products. OpenAI says users can upload a selfie or full-body photo to see a virtual preview of an item. A Try On button will appear in ChatGPT shopping results, and users can also upload a picture of an item, such as a screenshot, to request a preview.
Favorites saves products found through ChatGPT to a Library for later reference. OpenAI says try-on images are stored there too. The company says the features use ChatGPT Images 2.5, which it says improves lighting, textures and responsiveness to editing requests. Those are company claims, not a guarantee that a preview will match the item in person.
Who can use ChatGPT virtual try-on?
OpenAI is launching the shopping features globally for ChatGPT users, according to TechCrunch. The report does not identify which ChatGPT plans include them or say whether they carry an additional charge. It also does not give a timetable for when every user will see the new options.
For someone working in a clothing shop or putting together outfit ideas for a client, the practical use is comparing possible pieces before sharing a shortlist. Favorites could keep those product choices together for a later discussion. The source describes shopping and visual previews, not a tool for checking stock, confirming sizes or placing orders. Staff should treat a generated image as a way to discuss a look, rather than evidence of how a garment will fit.
How do I try it for a work task?
A useful first task is to compare clothing or accessories for a proposed look before recommending products. OpenAI says a user can select Try On from a ChatGPT shopping result and provide a selfie or full-body photo. An image of an item, including a screenshot, can also be supplied as the starting point. Products worth revisiting can be saved with Favorites.
For a work recommendation, check that the preview depicts the intended item and that visible details, such as colour, shape and accessories, match the product being considered. Keep the original product image available for comparison. TechCrunch does not report any measure of fit accuracy, so a virtual preview should not replace size information or a physical try-on when either matters.
Frequently asked questions
Can ChatGPT try on an item from a screenshot?
Yes. TechCrunch reports that users can upload an image of an item, including a screenshot, and ask ChatGPT to show it in a virtual try-on. OpenAI also says users can start from shopping results using Try On and provide a selfie or full-body photo.
Where do saved products and try-on images go?
OpenAI says Favorites lets ChatGPT users save products they find to a Library for later reference. Try-on images are stored alongside those saved products. TechCrunch does not describe any additional ways to organise or share the Library.
Do the new ChatGPT shopping features cost extra?
TechCrunch reports a global launch but does not specify which ChatGPT plans include virtual try-on and Favorites or whether either feature costs extra. Users should not assume that availability or pricing is the same across plans based on the announcement.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: ChatGPT can now virtually try on clothes for you, TechCrunch, 1 Oct 2026.