Google tests Gemini calls that can handle business requests
By Automate Basics, written with AI from TechCrunch's original
Google is testing Call for Me, which lets Gemini phone businesses to handle requests such as checking stock or moving an appointment. TechCrunch reports that the experiment starts with U.S. Pixel 11 owners who have a Gemini subscription and the beta Phone app.
What changed with Gemini's business calls
Google says its new Call for Me feature lets Gemini phone a business and handle more than a simple question. The assistant can introduce itself, work through an automated phone menu, wait on hold and speak with someone at the business. Google says possible requests include checking whether a store has an item, reserving a restaurant table, changing an appointment or asking a store to hold items.
The call goes out from the user's own phone number. Google says Gemini can share personal details that the user has approved, which makes requests such as changing an appointment possible. The user can follow a live transcript and take over the conversation at any time. TechCrunch reports that Google is treating the feature as a small-scale experiment while it works through the difficulties of real conversations.
Who can use Gemini's Call for Me?
Google's initial rollout is for Pixel 11 owners in the United States who pay for a Gemini subscription and use the beta version of Google's Phone app for Android, according to TechCrunch. The report does not give a subscription price, say which Gemini subscription tiers qualify or provide a date for wider availability. People with other phones should not assume they can use this experiment yet.
For someone at work, the relevant use is a call they would otherwise make themselves, such as asking a supplier about stock or moving a scheduled appointment. Because the call uses the person's own number and may include details they approve, it is worth deciding beforehand whether that number and those details are appropriate to share with the business. The source does not say whether workplace-managed phones or accounts are supported.
How do I try it for a work task?
An eligible user could start with a straightforward stock inquiry: ask a store whether an item is available before making a trip or promising it to a customer. Google also lists reservations, appointment changes and requests to hold items as tasks Gemini may handle. TechCrunch does not provide an exact setup path or instructions for starting a call, so there is no reported button sequence to follow.
During a call, watch the live transcript for what Gemini asks and what the business actually confirms. Check details that matter to the task, such as the item, location or revised appointment time, before relying on the result. Google says the user can take over at any point, which is useful if the business asks a question Gemini cannot answer accurately or if the conversation starts to share information the user did not intend.
Frequently asked questions
Can Gemini make a reservation or change an appointment for me?
Google says Call for Me can handle requests such as making a restaurant reservation and moving an existing appointment. The feature is an experiment, not a promise that every business call will succeed. Users can follow the live transcript and take over if a request needs their attention.
What do I need to use Call for Me?
The initial rollout is for Pixel 11 owners in the United States with a paid Gemini subscription and the beta version of Google's Phone app for Android, according to TechCrunch. The report does not specify the subscription price, qualifying tiers or when other users might get access.
Will a business see my number or receive my personal details?
Google says calls are placed from your own phone using your personal number. Gemini can also share personal information that you approve during a call. Before using it for a work request, consider whether that number and the details needed for the task are appropriate to share.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Google tests letting Gemini call businesses for you, TechCrunch, 24 Sept 2026.