Google tests Flipkart checkout inside Gemini and AI Mode in India
By Automate Basics, written with AI from TechCrunch's original
Google is testing purchases from select Flipkart listings inside Gemini and AI Mode in India, TechCrunch reports. The limited test may interest teams that use AI to research work purchases, but most users cannot try it yet.
What changed
TechCrunch reports that some shoppers in India can now start a Flipkart purchase from product listings in Gemini and Google's AI Mode. Select listings show a Buy button that opens a Flipkart-branded checkout flow without requiring the shopper to leave the AI interface. The products in the early test include smartphones, electronics and mobile accessories.
The report is based on an experience TechCrunch saw and people familiar with the test. Google did not confirm the specific checkout details when asked. A spokesperson said the company regularly experiments with ways to connect people and businesses, but offered no further information. For someone researching equipment for work, the practical change is that a product recommendation may lead straight to checkout rather than just to a listing.
Who can use Gemini's Flipkart checkout?
TechCrunch says the Flipkart checkout option is available only to some users in India and only on a small selection of products. Other users still see Flipkart listings in Gemini and AI Mode without the Buy option. In the experience TechCrunch saw, products from other retailers appeared alongside Flipkart listings but did not have the same direct purchase option.
A person familiar with the test told TechCrunch that Google plans a broader rollout later in October. The report does not identify eligible accounts or plans, and it does not give a price for using the feature. It also does not say whether businesses can enable it for staff. Teams should treat the current availability as a limited test, not as a purchasing method they can rely on across their organisation.
How do I try it for a work purchase?
A work buyer in India who already uses Gemini or AI Mode to compare electronics could look for the Buy option on a relevant Flipkart listing. TechCrunch reports that the option appears only for selected users and products, so its absence does not mean anything is wrong with an account. There is no setup process in the report to follow.
A sensible first task is researching a low-stakes item your team already intends to buy, rather than changing how purchases are approved. Check that the product, seller, price and delivery details in the checkout match what your team needs before proceeding. TechCrunch has not established what technology runs the test or whether the eventual wider release will work in the same way.
Frequently asked questions
Can everyone in India buy Flipkart products through Gemini?
No. TechCrunch reports that the Buy option is showing only to some users in India and on select Flipkart products. Others still see ordinary listings without direct checkout. A broader rollout is planned for later in October, according to a person familiar with the test.
Does the purchase go through Google or Flipkart?
In the test TechCrunch saw, tapping Buy opened a Flipkart-branded checkout flow inside the AI interface. The report says this appears different from a Google-hosted checkout Google had previously demonstrated. TechCrunch could not establish which technology powers the Flipkart test.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India, TechCrunch, 27 Sept 2026.