Facebook adds AI-powered controls for Feed and Reels recommendations
By Automate Basics, written with AI from TechCrunch's original
Meta has brought Your Algorithm to Facebook, letting users describe the topics they want to see more or less often in Feed and Reels. For people who follow work-related topics, the feature offers a way to adjust recommendations without relying only on individual post feedback.
What changed on Facebook
Meta says Facebook users can now describe, in their own words, what they want to see more or less often in Feed and Reels. The AI-powered feature, called Your Algorithm, uses that feedback to adjust recommendations. TechCrunch reports that Meta previously introduced the feature on Instagram.
Meta says changes to a user’s preferences are reflected in recommendations in real time. Facebook has also updated the three-dot menu on individual posts. From there, users can open Your Algorithm or choose Interested or Not interested. Meta says Facebook may ask a follow-up question so a user can explain what they liked or disliked. The controls affect what the user is recommended, not what a business publishes or what other people see.
Who can use Your Algorithm, and what does it cost?
Your Algorithm is aimed at Facebook users who want more say over their Feed and Reels recommendations, according to Meta’s announcement as reported by TechCrunch. Someone who uses Facebook to keep up with topics relevant to their work could use it to express those interests more directly than by reacting to posts one at a time.
The report does not specify eligible regions, account types or a rollout schedule. It also does not give a price or say whether the feature depends on a particular plan. Those details matter if a team hopes to make this part of a regular research routine: the report establishes what the controls are meant to do, but not whether every colleague can access them yet.
How do I try Your Algorithm for work?
A useful first test is a topic you already follow for work, such as an industry or a type of content relevant to your role. If Your Algorithm is available to you, describe what you would like to see more or less often, then watch whether your Feed and Reels recommendations become more relevant. Meta says the changes should appear in real time, but the report does not measure how consistently that happens.
For feedback on a particular post, the report says the three-dot menu offers Interested and Not interested choices as well as access to Your Algorithm. Check whether the resulting recommendations match the preference you gave, and whether useful posts are still appearing. Treat the feature as a way to tune your own research feed, not as a way to control the reach of your organization’s posts.
Frequently asked questions
Can I tell Facebook which topics I want to see less often?
Yes. Meta says Your Algorithm lets Facebook users describe what they want to see more or less often in Feed and Reels. Users can also mark an individual post Not interested from its three-dot menu. Facebook may ask for more detail about their feedback.
Will Your Algorithm change who sees my business’s posts?
The reported feature changes the recommendations a Facebook user receives in their own Feed and Reels. The TechCrunch report does not say it changes how a business’s posts are distributed to other people, so it should not be treated as a publishing or audience-growth control.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Facebook is giving users more control over their algorithm, TechCrunch, 13 Oct 2026.