Facebook adds AI controls for Feed and Reels recommendations
By Automate Basics, written with AI from The Verge's original
Facebook is bringing topic controls to Feed and Reels recommendations. Meta says people will be able to signal what they want to see more or less of, including in their own words, and have recommendations adjust during the same session.
What changed in Facebook recommendations
The Verge reports that Meta is bringing its Your Algorithm feature to Facebook after introducing it on Instagram. Facebook users will be able to add and manage topics that shape recommendations in Feed and Reels. Meta says people can mark topics as interesting or not interesting, and can describe in their own words what they want to see more or less of.
Meta says recommendations will adjust after a change, including during the same session. The company also says it is making greater use of large language models to interpret the interests and intent people express in everyday language. The announcement concerns what a person is shown on Facebook, not a tool for creating posts or automating publishing.
Who can use Facebook’s new topic controls?
Facebook users are the intended audience, according to The Verge. For someone who uses Facebook to follow topics relevant to work, the controls offer a more direct way to shape a personal Feed or Reels recommendations than waiting for past viewing habits to influence them. The source does not say that changing personal recommendations affects what a business page publishes or how widely its posts are seen.
The Verge does not specify which Facebook accounts will receive the feature first, when every user will have access, or whether any plan restrictions apply. It also gives no price information. People using Facebook for work should treat it as an upcoming control for their own viewing experience, rather than assume it is already available on their account.
How do I try Your Algorithm at work?
A useful first task is to make a work-related topic more prominent in your own Facebook browsing, or reduce a topic that distracts from it. The Verge says users will be able to reach Your Algorithm or choose interested and not interested from the three-dot menu on an individual post. Those choices may also appear below posts. Meta says it may ask follow-up questions and will accept descriptions in a user’s own words.
After making a change, look at subsequent Feed and Reels recommendations to see whether they reflect the topic you selected. Check for relevance rather than assuming every recommended post will be useful or accurate. Meta describes a quick response to changes, but the source does not establish how consistently a particular topic will appear.
Frequently asked questions
Can I tell Facebook what I want to see without choosing a preset topic?
Yes. The Verge reports that Meta will let Facebook users describe, in their own words, what they want to see more or less of. Meta says its recommendation system will use that input to adjust what appears in Feed and Reels during the same session.
Will Your Algorithm change who sees my business posts?
The announcement describes controls for a person’s own Feed and Reels recommendations. The Verge does not say that using Your Algorithm changes the distribution of posts from a business page. Someone managing a page should not treat these personal viewing controls as a way to change audience reach.
Is Facebook’s Your Algorithm available to everyone now?
The Verge says Meta is bringing Your Algorithm to Facebook and describes how users will access it. The report does not give a rollout schedule, account eligibility details or pricing. If the controls do not appear on your account, the source does not say when to expect them.
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Written with AI from The Verge's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Facebook will let you customize your feed algorithm using AI, The Verge, 13 Oct 2026.