monday CRM vs HubSpot vs Attio

Compared on	MC monday CRM See pricing VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove	Attio Free plan · from $35/user/mo VisitRemove
What it is	Board-based CRM from monday.com with plans from Basic to Ultimate	CRM platform with free tools plus paid marketing, sales and service hubs	Customisable CRM with email sync, enrichment, workflows and AI agents
Free plan	No	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month
Cheapest paid plan	Not publishedmonday CRM pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$35/user/mo billed annually (Plus)Attio pricing
What it covers	Not stated	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.
Free trial	14-day trial described in the FAQ; the page also says to start free with no credit card	None stated	14-day trial of the Pro plan
Platforms	Web	Web	Web, API
Integrations (vendor's figure)	Not stated	Over 2,000 apps and web services	Not stated
Open source	No	No	No
Good for	Teams already using monday.com for other work Small teams that want a board-style pipeline	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences
Watch out for	Basic caps contacts and deals at 1,000 Minimum of 3 seats AI credit amounts are not stated on the page	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro
Made by	monday.com Ltd.	HubSpot, Inc.	Attio Ltd.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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