Midjourney vs Adobe Firefly vs Leonardo.Ai

Written head to head: Midjourney vs Leonardo.Ai, with when to choose each side.

Compared on	Midjourney From $8/mo VisitRemove	Adobe Firefly Free plan · from $9.99/mo VisitRemove	Leonardo.Ai Free plan · from $10/mo VisitRemove
What it is	AI image and video generator sold as a monthly or yearly subscription	Adobe's generative AI app for images, video and audio, with credit-based plans	AI image and video generation platform, part of Canva since 2024
Free plan	No	Free daily generations across image, video and audio with access to popular models; limits refresh every day	150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Cheapest paid plan	$8/mo billed annually (Basic)Midjourney pricing	$9.99/mo (Firefly Standard)Adobe Firefly pricing	$10/mo billed annually (Essential)Leonardo.Ai pricing
What it covers	$96 billed yearly; 3.3 hours (200 minutes) of Fast GPU time per month.	2,000 generative credits per month.	8,500 fast tokens per month; prices shown ex. tax.
Free trial	Limited trial only in the niji·journey app (iOS and Android); none on Discord or midjourney.com	Free trial offered on paid plans (length not stated on the plans page)	None stated
Platforms	Web	Web	Web, iOS, Android, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Creating concept art and mood boards for a campaign or product idea Producing illustrations for presentations, blog posts or social media Generating short video clips for social media	Generating images for social posts, presentations and marketing drafts Creating short video clips and audio from text prompts Trying AI image generation on a free daily allowance before paying	Generating product shots, concept art and marketing images Creating short videos from prompts with selected video models Training a personal model on a consistent style or character
Watch out for	No free plan, and no free trial on Discord or midjourney.com Stealth Mode (private images and videos) is only on Pro and Mega Companies with more than $1,000,000 in gross annual revenue must buy Pro or Mega	Free tier is limited to a daily allowance of generations Paid plans are capped by monthly generative credits (2,000 on Firefly Standard)	Free plan: 150 fast tokens per day and creations are public Unlimited relaxed generation is only on Premium and Ultimate, for selected models Team plans are priced per seat ($24 or $48 per seat per month)
Made by	Midjourney	Adobe	Leonardo.Ai (part of Canva)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI image and design tools is on its category page, with the written head-to-heads on Compare.