Mailchimp vs Kit

Written head to head: Kit vs Mailchimp, with when to choose each side.

Compared on	Mailchimp Free plan · from $13/mo VisitRemove	Kit Free plan · from $32.50/mo VisitRemove
What it is	Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium	Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
Free plan	Up to 250 contacts; 500 email sends a month with no more than 250 a day; 1 user seat and 1 audience; limited pre-built templates; no automation flows, email scheduling or A/B testing; Mailchimp branding stays on; email support for the first 30 days only. Sending pauses if the contact or send limit is exceeded.	Up to 10,000 subscribers; unlimited landing pages, forms and email broadcasts; tagging and segmentation; sell digital products and subscriptions (3.5% + 30c per sale); 1 user. No visual automations, email sequences, RSS campaigns or app integrations, and Kit branding stays on.
Cheapest paid plan	$13/mo (Essentials)Mailchimp pricing	$32.50/mo billed annually (Creator)Kit pricing
What it covers	Starting price for the 0-500 contacts tier; email sends up to 10x the contact count (5,000 a month at 500 contacts); 3 user seats. The price rises with the contact tier, up to $385/month for 50,000 contacts. Overages are billed if contact or send limits are exceeded. Annual plans exist only for Standard and Premium at 10,000+ contacts, through sales.	For 1,000 subscribers (the smallest tier); $390 billed yearly, shown as $33/mo. 2 users. The price rises with subscriber count, for example $50/mo billed yearly at 3,000 subscribers.
Free trial	14-day free trial of Essentials or Standard (payment details required at sign-up); a 1-month Premium trial for qualified new customers through sales	14-day free trial of Creator or Pro, no credit card required
Platforms	Web, iOS, Android, API	Web, API
Integrations (vendor's figure)	300+ integrations including Shopify, WooCommerce, Canva, Zapier, Square, Stripe and Salesforce	100+ direct app integrations through the Kit App Store
Open source	No	No
Good for	Small businesses sending regular newsletters to a few thousand contacts Ecommerce stores that want automated flows tied to Shopify or WooCommerce data Trying email marketing free with a list under 250 contacts	Creators growing a newsletter list to 10,000 subscribers without paying Selling digital products or paid newsletter subscriptions to an email list Setting up welcome sequences and launch funnels with visual automations
Watch out for	The free plan stops at 250 contacts and 500 sends a month, with no automation flows or scheduling Essentials automation flows are limited to 4 steps; generative AI features need Standard or Premium Overage charges apply on paid plans when contact or send limits are exceeded	The free plan has no automations, sequences or app integrations Creator includes 2 users; unlimited users need Pro Digital product and subscription sales carry a 3.5% + 30c fee on every plan
Made by	The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit)	Kit, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.