Ideogram vs Midjourney vs Leonardo.Ai

Written head to head: Midjourney vs Ideogram · Midjourney vs Leonardo.Ai, with when to choose each side.

Compared on	Ideogram Free plan · from $15/mo VisitRemove	Midjourney From $8/mo VisitRemove	Leonardo.Ai Free plan · from $10/mo VisitRemove
What it is	AI image generator with credit-based plans and a developer API	AI image and video generator sold as a monthly or yearly subscription	AI image and video generation platform, part of Canva since 2024
Free plan	30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan	No	150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Cheapest paid plan	$15/mo billed annually (Plus)Ideogram pricing	$8/mo billed annually (Basic)Midjourney pricing	$10/mo billed annually (Essential)Leonardo.Ai pricing
What it covers	$180 billed annually; 2,400 priority credits a month plus unlimited slow credits.	$96 billed yearly; 3.3 hours (200 minutes) of Fast GPU time per month.	8,500 fast tokens per month; prices shown ex. tax.
Free trial	None stated	Limited trial only in the niji·journey app (iOS and Android); none on Discord or midjourney.com	None stated
Platforms	Web, API	Web	Web, iOS, Android, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Designing posters, social graphics and other images from a text prompt Keeping a character consistent across a set of images Generating many design variations at once (batch generation on Pro)	Creating concept art and mood boards for a campaign or product idea Producing illustrations for presentations, blog posts or social media Generating short video clips for social media	Generating product shots, concept art and marketing images Creating short videos from prompts with selected video models Training a personal model on a consistent style or character
Watch out for	Free accounts cannot generate privately; images are published by default Unused subscription priority credits expire at the end of each billing cycle AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue	No free plan, and no free trial on Discord or midjourney.com Stealth Mode (private images and videos) is only on Pro and Mega Companies with more than $1,000,000 in gross annual revenue must buy Pro or Mega	Free plan: 150 fast tokens per day and creations are public Unlimited relaxed generation is only on Premium and Ultimate, for selected models Team plans are priced per seat ($24 or $48 per seat per month)
Made by	Ideogram	Midjourney	Leonardo.Ai (part of Canva)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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