HubSpot vs Apollo.io

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 23 September 2026.

Compared on	HubSpot Free plan · from $7/seat/mo Visit Remove	Apollo.io Free plan · from $49/seat/mo Visit Remove
What it is	CRM platform with free tools plus paid marketing, sales and service hubs	Sales prospecting database with email sequences, dialer and deal tracking
Free plan	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25
Cheapest paid plan	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$49/seat/mo billed annually (Basic)Apollo.io pricing
What it covers	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.
Free trial	None stated	14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)
Platforms	Web	Web, API
Integrations (vendor's figure)	Over 2,000 apps and web services	Not stated
Open source	No	No
Good for	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Finding contact details for prospects at target companies Running automated email outreach sequences for a small sales team Enriching CRM records with company and contact data
Watch out for	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	Free plan: 900 credits per seat per year and 2 sequences Organization requires at least 3 seats and annual billing Record selection limit of 25 on Free and 1,000 on Basic
Made by	HubSpot, Inc.	Apollo.io

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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