Copper vs HubSpot vs Pipedrive

Written head to head: HubSpot vs Pipedrive, with when to choose each side.

Compared on	C Copper Free trial · from $23/seat/mo VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove	Pipedrive Free trial · from $14/seat/mo VisitRemove
What it is	CRM built to work inside Google Workspace	CRM platform with free tools plus paid marketing, sales and service hubs	Pipeline-based sales CRM for tracking leads and deals
Free plan	No	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	No
Cheapest paid plan	$23/seat/mo billed annually (Basic)Copper pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$14/seat/mo billed annually (Lite)Pipedrive pricing
What it covers	Contact limit of 2,500.	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Annual option is one payment of US$168 per seat per year.
Free trial	Free trial on every plan, no credit card required (length not stated)	None stated	14-day free trial, no credit card required
Platforms	Web	Web	Web, iOS, Android, Chrome extension, API
Integrations (vendor's figure)	Not stated	Over 2,000 apps and web services	500+ integrations
Open source	No	No	No
Good for	Agencies and consultants that live in Google Workspace Teams managing client relationships by email	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline
Watch out for	Basic caps contacts at 2,500 and Professional at 15,000 Workflow automation and bulk email are not on Basic Built around Google Workspace	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)
Made by	Copper CRM, Inc.	HubSpot, Inc.	Pipedrive Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools is on its category page, with the written head-to-heads on Compare.