Clay vs Attio

Compared on	Clay Free plan · from $167/mo VisitRemove	Attio Free plan · from $35/user/mo VisitRemove
What it is	Data enrichment and prospecting tool that pulls from many data providers	Customisable CRM with email sync, enrichment, workflows and AI agents
Free plan	6,000 actions/year, 1,200 data credits/year, up to 200 rows per table, unlimited seats and tables, no phone number enrichment	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month
Cheapest paid plan	$167/mo billed annually (Launch)Clay pricing	$35/user/mo billed annually (Plus)Attio pricing
What it covers	Monthly: 15K actions and 2.5K data credits per month; annual: 180K actions and 30K data credits per year. The actions portion alone starts at $60/mo (monthly) or $54/mo (annual); unlimited seats.	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.
Free trial	14-day trial of paid plans	14-day trial of the Pro plan
Platforms	Web	Web, API
Integrations (vendor's figure)	150+ data providers (pricing page; the About page says 200+)	Not stated
Open source	No	No
Good for	Building targeted prospect lists with contact details Enriching CRM records with company and contact data Alerting sales reps when a customer contact changes jobs	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences
Watch out for	Free plan: 1.2K data credits and 6K actions a year, up to 200 rows per table Free plan does not include phone number enrichment CRM auto-sync and web intent signals require Growth	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro
Made by	Clay	Attio Ltd.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI sales prospecting and lead data tools and CRM tools is on their category pages, with the written head-to-heads on Compare.