ActiveCampaign vs Brevo

Compared on	ActiveCampaign Free trial · from $15/mo VisitRemove	Brevo Free plan · from $8.08/mo VisitRemove
What it is	Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial	Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
Free plan	No	300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.
Cheapest paid plan	$15/mo billed annually (Starter)ActiveCampaign pricing	$8.08/mo billed annually (Starter)Brevo pricing
What it covers	For 1,000 contacts (the smallest tier) and 10,000 email sends a month; 1 user; $180 billed yearly or $19 month-to-month. The price rises with contact count. Every plan includes 500 AI credits; extra credits are sold separately.	5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.
Free trial	14-day free trial, no credit card needed; 30-day money-back guarantee on paid plans	None stated
Platforms	Web, API	Web, API
Integrations (vendor's figure)	1,000+ app integrations including Zapier, Gmail, Outlook, Stripe and Salesforce	150+ integrations including Shopify, WordPress, Stripe and Zapier
Open source	No	No
Good for	Building multi-step automations triggered by site visits, purchases and tags Small teams that want AI to draft campaigns and automations Businesses that want marketing automation and a sales CRM in one account	Businesses with large contact lists that send infrequently Combining marketing email with transactional email and SMS in one account Starting free with automation for a list under 2,000 contacts
Watch out for	No free plan; the smallest tier is 1,000 contacts Starter limits each automation to 5 actions, has no landing pages and automates email only Pro and Enterprise require a yearly commitment	The free plan is capped at 300 emails a day and keeps Brevo branding Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
Made by	ActiveCampaign, LLC	Brevo SAS (formerly Sendinblue)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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