Loom
Screen and camera recorder for sharing video messages; owned by Atlassian
Atlassian announced it was acquiring Loom on October 12, 2023; Atlassian said Loom would remain available as a standalone product.
What is Loom?
Loom records the screen and camera and saves each recording as a video that colleagues can watch, comment on and react to, so updates and walkthroughs can happen without a live meeting. It also records meetings and transcribes videos. The free Starter plan allows 25 videos per person and five-minute screen recordings; Business + AI adds automatic summaries, chapters and meeting notes.
Good for
- Recording a quick walkthrough instead of scheduling a meeting
- Showing a bug, process or design with a screen recording
- Recording meetings and getting automatic notes (Business + AI)
Key features
- Screen and camera recording, including system audio
- Meeting recording with unlimited length
- Transcriptions and captions in 50+ languages
- Comments and emoji reactions on videos
- Loom AI on Business + AI: auto summaries, chapters, filler-word removal and meeting notes
- SSO, SCIM and Salesforce integration on Enterprise
Limitations to know about
- Starter plan: 25 videos per person, 5-minute screen recordings, up to 720p
- AI summaries, chapters and meeting notes need Business + AI
- Desktop app is Windows and macOS only (no Linux or ChromeOS app)
Loom pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | 25 videos per person; 5-minute screen recordings; up to 720p |
| Business | $18/user/month, or $180/year for 1 user billed annually | Unlimited videos and recording time; up to 4K; remove Loom branding |
| Business + AI | $24/user/month, or $240/year for 1 user billed annually | Loom AI: summaries, chapters, filler-word removal, meeting notes |
| Enterprise | Contact sales | SSO, SCIM, Salesforce integration, 99.95% uptime SLA |
Free plan limits: Up to 25 videos per person; 5-minute screen recordings; unlimited meeting recording length; up to 720p; up to 50 members
Loom alternatives
Descript
Video and audio editor that works by editing a text transcript
VEED
Browser-based video editor with subtitles, AI avatars and dubbing
Fathom
AI notetaker that records, transcribes and summarizes video calls
tl;dv
AI meeting recorder and notetaker for Zoom, Google Meet and Teams
Synthesia
AI video platform that turns scripts into presenter-led avatar videos
HeyGen
AI avatar video generator with video translation and voice cloning
Frequently asked questions
Is Loom free?
Loom has a free plan. Up to 25 videos per person; 5-minute screen recordings; unlimited meeting recording length; up to 720p; up to 50 members. Paid plans start at $15/user/mo billed annually.
How much does Loom cost?
Loom's cheapest paid plan, Business, costs $18 a month billed monthly and $15 a month billed annually per user. Annual price shown as $180 per year for 1 user; annual pricing is set by user tier (flat rate within each tier). There is also an enterprise plan priced on request. Prices as published on Loom's pricing page on 23 September 2026.
What is Loom used for?
Loom records the screen and camera and saves each recording as a video that colleagues can watch, comment on and react to, so updates and walkthroughs can happen without a live meeting. People use it for recording a quick walkthrough instead of scheduling a meeting, showing a bug, process or design with a screen recording and recording meetings and getting automatic notes (Business + AI).
What are the alternatives to Loom?
Tools that do a similar job include Descript, VEED, Fathom, tl;dv and Synthesia. Each has its own page here with its plans, limits and prices.
Who makes Loom?
Loom is made by Loom (owned by Atlassian), based in San Francisco, California, US. The company was founded in 2015. Atlassian announced it was acquiring Loom on October 12, 2023; Atlassian said Loom would remain available as a standalone product.
Sources
Every fact on this page comes from Loom (owned by Atlassian)'s own pages, read on the dates shown.
- loom.com/pricing (pricing (monthly and annual by user tier), plan limits, features, trial) read 23 September 2026
- atlassian.com/blog/announcements/atlassian-acquires-loom (acquisition announcement and date, standalone availability) read 23 September 2026
- support.atlassian.com/loom/docs/loom-customer-integration-with-atlassian-pricing-billing-and-role-changes/ (billing moving to Atlassian, user-tier annual pricing) read 23 September 2026
- support.atlassian.com/loom/docs/loom-device-compatibility (platforms and unsupported platforms) read 23 September 2026
- en.wikipedia.org/wiki/Loom_(company) (founded, headquarters) read 23 September 2026