Veritas expands verification chip to jewelry and glass bottles
By Automate Basics, written with AI from TechCrunch's original
Veritas has introduced a chip that can verify products on metal surfaces and through glass, according to TechCrunch. The update gives brands more ways to build authenticity checks into goods such as jewelry, trophies and fragrance bottles.
What changed
Veritas has introduced a new version of its product-verification chip that works on metal surfaces and can be scanned through glass, according to TechCrunch. The company says brands can now consider it for jewelry, trophies, other hard-surface goods and glass objects such as fragrance bottles, in addition to garments.
The chip is designed to sit inside a product. Veritas founder Luci Holland told TechCrunch that each tap produces an authenticated response and that a wire helps detect tampering. The aim is to make the physical object part of the authenticity check, rather than relying solely on a digital record that could be copied. Customers can also show a certificate of ownership in the company’s app.
Who can use Veritas product verification?
Veritas is offering the chip to brands that want to verify their products. TechCrunch reports that the company also has a brand portal for managing product records and creating experiences for owners, alongside an iOS app for consumers. The report does not specify which businesses can sign up, whether the portal has different plans or what the chip and software cost.
A partnership with the ATHLOS women’s track-and-field competition provides a concrete use: its championship crowns will contain Veritas chips so they can be verified. That example shows the intended role of the update, but TechCrunch does not describe a general rollout process for other brands.
How do I try the chip at work?
A brand considering Veritas could start with a product whose authenticity matters and whose material previously made chip placement difficult, such as a metal award or a glass fragrance bottle. TechCrunch says the updated chip is ready for production, but does not provide installation instructions or a way to request a trial.
For an initial check, focus on whether a scan identifies the intended physical item and brings up the correct product record. If an ownership certificate is part of the planned customer experience, check that it corresponds to that item as well. TechCrunch describes those capabilities, but does not report independent test results or explain how a brand should investigate a failed check.
Frequently asked questions
What products can the updated Veritas chip verify?
TechCrunch reports that the updated chip works on metal surfaces and can be scanned through glass. Veritas says that makes it suitable for jewelry, trophies, other hard-surface products and glass objects such as fragrance bottles, alongside the company’s existing garment integrations.
Does Veritas use a QR code to prove an item is genuine?
Veritas founder Luci Holland told TechCrunch that the company relies on authenticated chip responses tied to the physical object, with a wire to help detect tampering. She said copied QR codes and static NFC links can reproduce a digital record without providing the same physical connection.
Related reading
Meta and Apple work together to run Muse Spark Open on MacsMeta says its new open-weight Muse Spark Open model can run on a pair of Apple M5 Ultra Mac Studio computers with the latest MLX framework. The setup gives workplace teams a local option to assess, though the announcement does not explain its cost.
Bluesky expands Attie to create websites, quizzes and gamesBluesky has expanded its experimental Attie platform beyond custom social feeds. TechCrunch reports that people can now use it to create websites, quizzes, games and other interactive projects connected to the Bluesky network.
Sullivan & Cromwell develops AI tool for draft agreement reviewSullivan & Cromwell developed Agreement Analyzer with OpenAI to identify issues in draft agreements. The announcement summary does not say whether other legal teams can use it.
Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles, TechCrunch, 16 Oct 2026.