Pinterest adds AI beauty guides for salon visits
By Automate Basics, written with AI from TechCrunch's original
Pinterest’s new Beauty Guides use AI to turn hair and nail Pins into salon terminology and planning details. Clients can bring the guides to appointments, while salon professionals can use them as a starting point for discussing a look.
What changed
TechCrunch reports that Pinterest has introduced Beauty Guides, an AI feature that turns beauty Pins into plans for salon visits. The guides describe a look using terms a stylist or nail artist would recognize, then provide an estimated time, price range and upkeep requirements.
At launch, the feature covers Pins about hairstyles, hair color, nail shapes and nail finishes. A guide can also identify what to ask for and what later care might involve, such as a trim, color touch-up or toning. According to TechCrunch, the guides draw on Pinterest Intelligence, the company’s visual intelligence and generative AI technology.
Who can use Pinterest Beauty Guides?
Pinterest Beauty Guides are aimed at people planning a hair or nail appointment, TechCrunch reports. For a salon worker, a client’s guide could give the conversation a more precise starting point than an inspiration photo alone. It may help both people discuss which parts of a look the client wants and what upkeep they expect.
TechCrunch does not specify which Pinterest users can access the feature, whether it requires a paid plan or whether Pinterest charges for it. The price ranges in the guides refer to salon services, not a stated price for using Beauty Guides. The report also does not say where the feature is available.
How do I try Beauty Guides at work?
Salon professionals could ask a client who already has a relevant Pinterest Pin to bring its Beauty Guide to a consultation. TechCrunch reports that users open a guide by tapping “Get the Guide” in the app. A hair color or nail design the client has saved is a sensible first example because the guide is intended to put a visual idea into salon terms.
Use the guide to discuss the requested look, then check its suggested terminology, time, price range and maintenance needs against the client’s hair or nails and the services your salon offers. The guide is a planning aid, not a confirmed quote or appointment length.
Frequently asked questions
What does a Pinterest Beauty Guide include?
TechCrunch reports that a Beauty Guide translates a hair or nail Pin into terms used by salon professionals. It also describes what to ask for and gives a time estimate, price range and maintenance information. The feature initially covers hairstyles, hair color, nail shapes and nail finishes.
Does Pinterest charge for Beauty Guides?
TechCrunch does not state whether Beauty Guides cost anything to use or require a particular Pinterest plan. The price range shown in a guide concerns the salon service pictured in a Pin. Salon workers and clients should treat that range as planning information, not a confirmed quote.
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Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Pinterest’s AI now turns beauty Pins into action plans, TechCrunch, 6 Oct 2026.