Honeyjar brings AI drafting and research to public relations work
By Automate Basics, written with AI from TechCrunch's original
Honeyjar is building AI tools to help people plan and carry out public relations work, from drafting announcements to finding reporters. TechCrunch reports that the product has a waitlist and is being used by beta testers.
What changed
Honeyjar is bringing several public relations tasks into an AI product, TechCrunch reports. The startup says its tools can help write announcements and pitches, identify reporters, build media lists, monitor news and social activity, track coverage, and spot speaking opportunities.
Honeyjar’s founders want the product to help with decisions as well as drafts. According to TechCrunch, they are working to incorporate the judgment of experienced public relations professionals so the tool can consider when a company should communicate and when it may be better to wait. Honeyjar can prepare a pitch email or social post, but a person must send or publish it. For someone handling communications at work, the distinction matters: the tool may suggest an approach, while responsibility for the message stays with the person using it.
Who can use Honeyjar, and what does it cost?
Honeyjar is aimed at people who handle communications, whether or not that is their job title. TechCrunch says the founders see a use for startup founders, marketers, investors, public relations firms and in-house communications teams. The product is intended to support experienced practitioners as well as people who have little guidance on where to begin.
Access appears limited for now. TechCrunch reports that Honeyjar has opened a waitlist and has beta testers, including companies, an investor and agencies. The source does not say when broader access will begin, which plans will include the tools or what Honeyjar will cost. A team considering it should treat the reported capabilities as a description of the developing product, not assume every feature is available to everyone on the waitlist.
How do I try Honeyjar at work?
A communications task with a clear goal is the best first test for Honeyjar if your team gets access. For example, you could ask it to help assess whether an upcoming company announcement is ready for outreach, then review any suggested pitch and reporter list before anyone contacts a journalist. TechCrunch reports that the product is designed to assist with those tasks, but does not describe a specific workflow for using it.
Check whether the draft states only facts your organization can support, whether the suggested reporters cover the relevant subject, and whether the timing makes sense. An AI-generated pitch can still be irrelevant or premature. Honeyjar’s founders told TechCrunch that a person remains responsible for sending or publishing the result, so the final editorial and relationship decisions should stay with your team.
Frequently asked questions
Does Honeyjar send pitches automatically?
No automatic sending is described in TechCrunch’s report. Honeyjar can draft a pitch email or social post, but its founders say the user must send or publish it. Teams should review the facts, recipient and timing before using a draft for outreach.
Is Honeyjar available to everyone?
TechCrunch reports that Honeyjar has opened a waitlist and is being used by beta testers. The article does not give a date for wider availability, describe subscription plans or state a price. Joining a waitlist should not be taken as immediate access.
Is Honeyjar only for public relations professionals?
No. TechCrunch reports that Honeyjar’s founders also have founders, marketers and other people who take on communications work in mind. They say the product is meant to help public relations firms and in-house teams, rather than replace their professional judgment.
Related reading
Blueprints AI plans wider release of building design softwareBlueprints AI plans to make a new version of its building design software publicly available this week, TechCrunch reports. It can revise drawings across multiple disciplines when a project changes, but licensed professionals must review and seal documents before permit submission.
Google Meet adds routine follow-ups to its post-meeting screenGoogle Meet now offers routine next steps after a meeting, including drafting a follow-up email and adding action items to Google Tasks. Google says eligible Workspace users can use them when Take notes for me was enabled during the meeting.
Meta releases Muse Wonder and Muse Wonder Full for Muse CodeMeta has made Muse Wonder and Muse Wonder Full available to Muse Code subscribers. Wonder is also available through the Meta Model API, while a planned rollout to the Muse AI agent has no announced date.
Written with AI from TechCrunch's original and published after automatic checks: every figure here appears in the original, and no sentence is copied from it. The picture is AI-generated. The original is the authority.
Source: Honeyjar offers AI tools to improve PR and comms at every company, TechCrunch, 12 Oct 2026.