Automate Basics

Zoho CRM vs HubSpot

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 7 November 2026.

Compared on
Zoho CRM

Free plan

HubSpot

Free plan · from $7/seat/mo

What it isCRM with a free plan for three users and four paid editionsCRM platform with free tools plus paid marketing, sales and service hubs
Free planFree for 3 users; contact management, workflow automation, standard reports, mobile apps; up to 10 custom email templates, 10 data exports, 5,000 API calls/dayUp to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required
Cheapest paid planNot publishedZoho CRM pricing$7/seat/mo (Starter Customer Platform)HubSpot pricing
What it coversNot stated'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.
Free trialFree trial offered on the paid editions (length not stated)None stated
PlatformsWebWeb
Integrations (vendor's figure)Not statedOver 2,000 apps and web services
Open sourceNoNo
Good for
  • Very small teams that want a free starting CRM
  • Teams that expect to add process automation as they grow
  • Keeping a free shared contact database for a very small team
  • Running email marketing and lead capture for a small business
  • Keeping sales, marketing and support records in one system
Watch out for
  • Free plan is limited to 3 users and 5,000 API calls a day
  • Paid prices were not visible on the pricing page when fetched
  • Free tools are limited to 2 users and 1,000 contacts
  • Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000)
  • The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
Made byZoho CorporationHubSpot, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools is on its category page, with the written head-to-heads on Compare.