Writer vs Clay

Compared on	Writer See pricing VisitRemove	Clay Free plan · from $167/mo VisitRemove
What it is	Enterprise AI platform with agents, playbooks and brand style controls	Data enrichment and prospecting tool that pulls from many data providers
Free plan	No	6,000 actions/year, 1,200 data credits/year, up to 200 rows per table, unlimited seats and tables, no phone number enrichment
Cheapest paid plan	Not publishedWriter pricing	$167/mo billed annually (Launch)Clay pricing
What it covers	Not stated	Monthly: 15K actions and 2.5K data credits per month; annual: 180K actions and 30K data credits per year. The actions portion alone starts at $60/mo (monthly) or $54/mo (annual); unlimited seats.
Free trial	14-day free trial of Starter, no credit card required	14-day trial of paid plans
Platforms	Web	Web
Integrations (vendor's figure)	Not stated	150+ data providers (pricing page; the About page says 200+)
Open source	No	No
Good for	Producing on-brand marketing content in a company with style rules Automating research and drafting steps for sales and marketing teams Rolling out governed AI tools across departments	Building targeted prospect lists with contact details Enriching CRM records with company and contact data Alerting sales reps when a customer contact changes jobs
Watch out for	Starter is limited to 5 users, 5 playbooks, 3 active connectors and 3 scheduled routines Starter includes a limited Knowledge Graph (50 GB in a single graph) No free plan, and no published price for Starter	Free plan: 1.2K data credits and 6K actions a year, up to 200 rows per table Free plan does not include phone number enrichment CRM auto-sync and web intent signals require Growth
Made by	WRITER	Clay

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI writing tools and AI sales prospecting and lead data tools is on their category pages, with the written head-to-heads on Compare.