Recraft vs Ideogram vs Adobe Firefly

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 16 October 2026.

Compared on	Recraft Free plan · from $10/mo Visit Remove	Ideogram Free plan · from $15/mo Visit Remove	Adobe Firefly Free plan · from $9.99/mo Visit Remove
What it is	AI image and vector graphics generator for designers and marketers	AI image generator with credit-based plans and a developer API	Adobe's generative AI app for images, video and audio, with credit-based plans
Free plan	Limited free credits that reset daily; 3 generations per style per day; 3 image uploads a day; up to 2 images per generation; no parallel generation; Recraft models only; images are public, owned by Recraft and not for commercial use	30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan	Free daily generations across image, video and audio with access to popular models; limits refresh every day
Cheapest paid plan	$10/mo billed annually (Basic)Recraft pricing	$15/mo billed annually (Plus)Ideogram pricing	$9.99/mo (Firefly Standard)Adobe Firefly pricing
What it covers	$120 billed annually; 1,000 credits per month; prices exclude VAT.	$180 billed annually; 2,400 priority credits a month plus unlimited slow credits.	2,000 generative credits per month.
Free trial	None stated	None stated	Free trial offered on paid plans (length not stated on the plans page)
Platforms	Web, API	Web, API	Web
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Creating icon sets and illustrations in one consistent style Producing vector art for websites and marketing materials Generating on-brand marketing images with custom colour palettes	Designing posters, social graphics and other images from a text prompt Keeping a character consistent across a set of images Generating many design variations at once (batch generation on Pro)	Generating images for social posts, presentations and marketing drafts Creating short video clips and audio from text prompts Trying AI image generation on a free daily allowance before paying
Watch out for	Free plan images are public, owned by Recraft and not for commercial use Free plan is limited to Recraft models and 3 generations per style per day Video generation requires Pro or Teams	Free accounts cannot generate privately; images are published by default Unused subscription priority credits expire at the end of each billing cycle AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue	Free tier is limited to a daily allowance of generations Paid plans are capped by monthly generative credits (2,000 on Firefly Standard)
Made by	Recraft, Inc.	Ideogram	Adobe

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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