Midjourney vs Recraft vs Leonardo.Ai

Written head to head: Midjourney vs Leonardo.Ai · Midjourney vs Recraft, with when to choose each side.

Compared on	Midjourney From $8/mo VisitRemove	Recraft Free plan · from $10/mo VisitRemove	Leonardo.Ai Free plan · from $10/mo VisitRemove
What it is	AI image and video generator sold as a monthly or yearly subscription	AI image and vector graphics generator for designers and marketers	AI image and video generation platform, part of Canva since 2024
Free plan	No	Limited free credits that reset daily; 3 generations per style per day; 3 image uploads a day; up to 2 images per generation; no parallel generation; Recraft models only; images are public, owned by Recraft and not for commercial use	150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Cheapest paid plan	$8/mo billed annually (Basic)Midjourney pricing	$10/mo billed annually (Basic)Recraft pricing	$10/mo billed annually (Essential)Leonardo.Ai pricing
What it covers	$96 billed yearly; 3.3 hours (200 minutes) of Fast GPU time per month.	$120 billed annually; 1,000 credits per month; prices exclude VAT.	8,500 fast tokens per month; prices shown ex. tax.
Free trial	Limited trial only in the niji·journey app (iOS and Android); none on Discord or midjourney.com	None stated	None stated
Platforms	Web	Web, API	Web, iOS, Android, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Creating concept art and mood boards for a campaign or product idea Producing illustrations for presentations, blog posts or social media Generating short video clips for social media	Creating icon sets and illustrations in one consistent style Producing vector art for websites and marketing materials Generating on-brand marketing images with custom colour palettes	Generating product shots, concept art and marketing images Creating short videos from prompts with selected video models Training a personal model on a consistent style or character
Watch out for	No free plan, and no free trial on Discord or midjourney.com Stealth Mode (private images and videos) is only on Pro and Mega Companies with more than $1,000,000 in gross annual revenue must buy Pro or Mega	Free plan images are public, owned by Recraft and not for commercial use Free plan is limited to Recraft models and 3 generations per style per day Video generation requires Pro or Teams	Free plan: 150 fast tokens per day and creations are public Unlimited relaxed generation is only on Premium and Ultimate, for selected models Team plans are priced per seat ($24 or $48 per seat per month)
Made by	Midjourney	Recraft, Inc.	Leonardo.Ai (part of Canva)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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