Automate Basics

Mailchimp vs GetResponse

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on
Mailchimp

Free plan · from $13/mo

GetResponse

Free plan · from $15.58/mo

What it isIntuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and PremiumEmail marketing and automation with unlimited sends on paid plans and a free plan for 500 contacts
Free planUp to 250 contacts; 500 email sends a month with no more than 250 a day; 1 user seat and 1 audience; limited pre-built templates; no automation flows, email scheduling or A/B testing; Mailchimp branding stays on; email support for the first 30 days only. Sending pauses if the contact or send limit is exceeded.Up to 500 contacts (inactive contacts count) and 2,500 newsletters a month; landing pages limited to 1,000 unique visitors a month; GetResponse badge on every message; no A/B tests; scheduling, autoresponders and publishing automation workflows are premium features; AI generator limited to 3 uses; webinars up to 10 people
Cheapest paid plan$13/mo (Essentials)Mailchimp pricing$15.58/mo billed annually (Starter)GetResponse pricing
What it coversStarting price for the 0-500 contacts tier; email sends up to 10x the contact count (5,000 a month at 500 contacts); 3 user seats. The price rises with the contact tier, up to $385/month for 50,000 contacts. Overages are billed if contact or send limits are exceeded. Annual plans exist only for Standard and Premium at 10,000+ contacts, through sales.For 1,000 contacts (the smallest paid tier) with unlimited email sends; 1 custom automation workflow. Yearly billing saves 18%. The price rises with list size.
Free trial14-day free trial of Essentials or Standard (payment details required at sign-up); a 1-month Premium trial for qualified new customers through salesPremium features free for the first 14 days on a free account, no credit card required; 30-day pilot program for Enterprise
PlatformsWeb, iOS, Android, APIWeb, iOS, Android, API
Integrations (vendor's figure)300+ integrations including Shopify, WooCommerce, Canva, Zapier, Square, Stripe and Salesforce170+ integrations
Open sourceNoNo
Good for
  • Small businesses sending regular newsletters to a few thousand contacts
  • Ecommerce stores that want automated flows tied to Shopify or WooCommerce data
  • Trying email marketing free with a list under 250 contacts
  • Businesses that send often and want unlimited sends at a fixed price
  • Course creators selling courses and webinars to an email list
  • Ecommerce stores recovering abandoned carts with automation
Watch out for
  • The free plan stops at 250 contacts and 500 sends a month, with no automation flows or scheduling
  • Essentials automation flows are limited to 4 steps; generative AI features need Standard or Premium
  • Overage charges apply on paid plans when contact or send limits are exceeded
  • Starter allows only 1 custom automation workflow
  • The smallest paid tier is 1,000 contacts
  • The free plan cannot publish automations or schedule newsletters and adds a GetResponse badge
Made byThe Rocket Science Group LLC d/b/a Mailchimp (part of Intuit)GetResponse S.A.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.