Automate Basics

Intercom vs Manychat

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 16 October 2026.

Compared on
Intercom

Free trial · from $19/seat/mo

Manychat

Free plan · from $14/mo

What it isCustomer service helpdesk with a built-in AI agent, FinAutomates social DMs and comment replies on Instagram, WhatsApp and more
Free planNo25 Active Contacts per month, 1 user, up to 4 live automations, any 2 channels from Instagram, TikTok, Facebook Messenger and Telegram (no WhatsApp, SMS or email), Manychat branding; no credit card required
Cheapest paid plan$19/seat/mo billed annually (Essential)Intercom pricing$14/mo billed annually (Essential)Manychat pricing
What it coversFin AI Agent is charged separately at $0.99 per outcome; minimum of 1 full seat.250 Active Contacts a month included, then a fee per extra contact; $168 billed annually.
Free trial14-day free trial, no credit card required; includes all features, Fin and add-ons14-day free trial of Essential or Pro (none on Business or Advanced); a saved card is required and the plan renews unless you cancel
PlatformsWebWeb
Integrations (vendor's figure)Not statedNot stated
Open sourceNoNo
Good for
  • Answering routine customer questions automatically before they reach support staff
  • Running a shared support inbox and help centre for a small support team
  • Adding an AI agent to an existing helpdesk such as Salesforce, HubSpot or Freshdesk
  • Replying automatically to Instagram comments and direct messages
  • Collecting email addresses from social media followers
  • Managing messages from several social channels in one inbox
Watch out for
  • No free plan; a 14-day free trial is offered
  • Fin is billed per outcome on top of seat fees, and using Fin with another helpdesk carries a minimum monthly commitment (the page's example is 50 outcomes)
  • Multiple team inboxes and workflow automation start on Advanced; SSO and HIPAA support need Expert
  • Free plan: 25 active contacts a month, 2 channels and up to 4 active automations, with Manychat branding
  • Each plan includes a set number of active contacts; contacts above that cost $0.004 to $0.10 each, by plan
  • WhatsApp, SMS and email start on Pro; unlimited channels start on Business
Made byFin (the company formerly named Intercom)Manychat, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI customer support tools is on its category page, with the written head-to-heads on Compare.