Automate Basics

Intercom vs HubSpot

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 23 September 2026.

Compared on
Intercom

Free trial · from $19/seat/mo

HubSpot

Free plan · from $7/seat/mo

What it isCustomer service helpdesk with a built-in AI agent, FinCRM platform with free tools plus paid marketing, sales and service hubs
Free planNoUp to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required
Cheapest paid plan$19/seat/mo billed annually (Essential)Intercom pricing$7/seat/mo (Starter Customer Platform)HubSpot pricing
What it coversFin AI Agent is charged separately at $0.99 per outcome; minimum of 1 full seat.'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.
Free trial14-day free trial, no credit card required; includes all features, Fin and add-onsNone stated
PlatformsWebWeb
Integrations (vendor's figure)Not statedOver 2,000 apps and web services
Open sourceNoNo
Good for
  • Answering routine customer questions automatically before they reach support staff
  • Running a shared support inbox and help centre for a small support team
  • Adding an AI agent to an existing helpdesk such as Salesforce, HubSpot or Freshdesk
  • Keeping a free shared contact database for a very small team
  • Running email marketing and lead capture for a small business
  • Keeping sales, marketing and support records in one system
Watch out for
  • No free plan; a 14-day free trial is offered
  • Fin is billed per outcome on top of seat fees, and using Fin with another helpdesk carries a minimum monthly commitment (the page's example is 50 outcomes)
  • Multiple team inboxes and workflow automation start on Advanced; SSO and HIPAA support need Expert
  • Free tools are limited to 2 users and 1,000 contacts
  • Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000)
  • The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
Made byFin (the company formerly named Intercom)HubSpot, Inc.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI customer support tools and CRM tools is on their category pages, with the written head-to-heads on Compare.