IFTTT vs Zapier vs Make vs Pabbly Connect

Written head to head: Zapier vs Make, with when to choose each side.

Compared on	IFTTT Free plan · from $2.99/mo VisitRemove	Zapier Free plan · from $19.99/mo VisitRemove	Make Free plan · from $9/mo VisitRemove	Pabbly Connect Free plan · from $16/mo VisitRemove
What it is	Links apps and smart-home devices through simple automations called Applets	No-code tool that connects web apps and runs automated, AI-assisted workflows	Visual no-code tool for building automated workflows and AI agents across apps	Workflow automation tool with task-based plans and one-time lifetime deals
Free plan	2 Applets; standard Applet speed; unlimited Applet runs; no multi-action Applets, filter code or AI services	100 tasks per month; two-step Zaps only; unlimited Zaps, Tables and Forms	1,000 credits per month; 2 active scenarios; 15-minute minimum interval between scheduled runs	100 tasks; up to 2 workflows of up to 2 steps each; no team members; no credit card needed
Cheapest paid plan	$2.99/mo billed annually (Pro)IFTTT pricing	$19.99/mo billed annually (Professional)Zapier pricing	$9/mo billed annually (Core)Make pricing	$16/mo billed annually (Standard)Pabbly Connect pricing
What it covers	20 Applets; annual billing is $35.88 per year.	For 750 tasks/month; price rises with the task tier.	For 10,000 credits/month; price rises with credit volume.	10,000 tasks a month; $15 a month on 2-year billing and $14 on 3-year billing.
Free trial	Pro and Pro+ show a 'Try it free' option; trial length not stated on the plans page	14-day free trial of the Professional plan for new accounts, no credit card required	None stated	None stated
Platforms	Web, iOS, Android	Web	Web, API	Web
Integrations (vendor's figure)	1,000+ services	9,000+ apps	3,000+ apps	2,000+ integrations
Open source	No	No	No	No
Good for	Controlling smart-home devices such as lights on a schedule or trigger Saving social media posts or email attachments to cloud storage Getting phone notifications when an RSS feed or service updates	Sending new web-form leads into a CRM and a Slack channel Copying email attachments to cloud storage automatically Adding new orders or calendar events to a shared spreadsheet	Syncing new e-commerce orders into accounting tools and spreadsheets Routing incoming leads to different teams based on form answers Scheduling recurring reports that pull data from several apps	Adding Facebook lead-ad leads to Google Sheets or a CRM Sending WhatsApp or email messages from new form or spreadsheet data Copying new WooCommerce orders into Google Sheets or other business tools
Watch out for	Free plan is limited to 2 Applets Pro is limited to 20 Applets; unlimited Applets require Pro+ Multi-action Applets need Pro; filter code and AI services need Pro+	Free plan allows only two-step Zaps and 100 tasks a month Every Zap step, AI step, code run and connector call draws from one shared monthly task allowance Multi-step Zaps, premium apps and webhooks require a paid plan	Free plan: 1,000 credits a month, 2 active scenarios and a 15-minute minimum interval between runs Each module action uses a credit, so multi-step scenarios use credits faster Team roles and shared scenario templates require the Teams plan or higher	Free plan: 100 tasks and up to 2 workflows of 2 steps Team members are not included on Free or Standard; Unlimited and the lifetime plans include unlimited team members Lifetime plans have fixed monthly task limits (3,000 to 20,000 tasks)
Made by	IFTTT	Zapier, Inc.	Make (part of Celonis)	Pabbly (Magnet Brains Software Technology Pvt. Ltd.)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in workflow automation tools is on its category page, with the written head-to-heads on Compare.