Ideogram vs Recraft vs Leonardo.Ai

Compared on	Ideogram Free plan · from $15/mo VisitRemove	Recraft Free plan · from $10/mo VisitRemove	Leonardo.Ai Free plan · from $10/mo VisitRemove
What it is	AI image generator with credit-based plans and a developer API	AI image and vector graphics generator for designers and marketers	AI image and video generation platform, part of Canva since 2024
Free plan	30 credits a week for accounts that sign in with Google, Apple or Microsoft (none for email-and-password accounts); every generation uses credits; images are public; PNG downloads need a paid plan	Limited free credits that reset daily; 3 generations per style per day; 3 image uploads a day; up to 2 images per generation; no parallel generation; Recraft models only; images are public, owned by Recraft and not for commercial use	150 fast tokens a day (token bank of 150); creations are public; basic quality settings; 1 personal collection
Cheapest paid plan	$15/mo billed annually (Plus)Ideogram pricing	$10/mo billed annually (Basic)Recraft pricing	$10/mo billed annually (Essential)Leonardo.Ai pricing
What it covers	$180 billed annually; 2,400 priority credits a month plus unlimited slow credits.	$120 billed annually; 1,000 credits per month; prices exclude VAT.	8,500 fast tokens per month; prices shown ex. tax.
Free trial	None stated	None stated	None stated
Platforms	Web, API	Web, API	Web, iOS, Android, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated
Open source	No	No	No
Good for	Designing posters, social graphics and other images from a text prompt Keeping a character consistent across a set of images Generating many design variations at once (batch generation on Pro)	Creating icon sets and illustrations in one consistent style Producing vector art for websites and marketing materials Generating on-brand marketing images with custom colour palettes	Generating product shots, concept art and marketing images Creating short videos from prompts with selected video models Training a personal model on a consistent style or character
Watch out for	Free accounts cannot generate privately; images are published by default Unused subscription priority credits expire at the end of each billing cycle AI editing features (Edit with AI, Image Reference) need priority credits and are not available in the slow queue	Free plan images are public, owned by Recraft and not for commercial use Free plan is limited to Recraft models and 3 generations per style per day Video generation requires Pro or Teams	Free plan: 150 fast tokens per day and creations are public Unlimited relaxed generation is only on Premium and Ultimate, for selected models Team plans are priced per seat ($24 or $48 per seat per month)
Made by	Ideogram	Recraft, Inc.	Leonardo.Ai (part of Canva)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

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